Lesson 1 Let’s go shopping! The aim of the lesson: Educational: - to learn new words related to the topic Developing: -o enable pupils to talk about advertisements, products and their logos; - to improve listening skills aimed at getting detailed information Socio-cultural: -to raise awareness of advertising and famous brands Competence: SC4, FLCC and PC Learning outcomes: By the end of the lesson, pupils will be able to: talk about different products and the way how they are advertised. Type of the lesson: non-standard, mixed Method of the lesson: group work, pair work Equipment: Textbook; the DVD of the book TECHNOLOGICAL MAP OF THE LESSON: № 1 Part of the lesson Organizational Moment Repeating last lesson Tasks -to greet pupils. - to check up the register - to give pupils some questions about last lesson. – to ask words from previous lesson Time 5 min 3 Explaining new theme - to explain to pupils new vocabulary and theme 20 min 4 Consolidating new theme. - to consolidate new theme and new words of the theme. 10 min 5 6 Marking. Homework. - To mark pupils - Giving homework. 5 min 2 The Procedure of the lesson: I. Organizing moment: - Greeting. - Checking the register II. Pre-Activity Activity 1a Work in groups of 4. Look at the pictures. What do they sell? 5 min Objectives: to introduce the topic; to create a friendly atmosphere STEP 1: The pupils look at the pictures. STEP 2: Ask the pupils to think and say what purposes of these advertisements are. III. Main Part Activity 1b Choose one brand. Answer the questions. 8 min Objectives: to develop speaking skills; to raise awareness of logos STEP 1: Ask the groups to choose one advertisement. STEP 2: Ask them to describe the adverts by answering the following questions: How do you know they sell that product? 5 min What does the logo tell you? Where can you buy this product? Where is this product advertised? Activity 2 Work in pairs. Identify your two favourite advertisements. (you do not have to like the product). Answer the questions. 9 min Objectives: to develop speaking skills; to explore advertisements STEP 1: Ask the pupils to choose two advertisements they like. STEP 2: Ask the pupils to describe these advertisements. (Point out that they can describe colours, shapes, forms, sounds, logos, etc.) STEP 3: Ask the pupils to say what feelings they experience on seeing or hearing these adverts. Activity 3a Work in pairs. Look and answer the questions. 8 min Objectives: to predict the content of the listening text; to activate background knowledge and generate interest STEP 1: Ask the pupils to look at the pictures and say what they see there. STEP 2: Ask the pupils to answer the questions. Say they will check their ideas in the next activity Activity 3b Listen and check your ideas. 5 min Objective: to develop listening skills STEP 1: The pupils listen to the DVD and check their ideas. STEP 2: Ask how close their ideas were. IV. Post-activity Activity 3c Listen one more time and complete the sentences. 8 min Objective: to develop listening for detailed information STEP 1: Explain to the pupils that they must listen to the DVD one more time and fill the gaps while listening. STEP 2: If time permits, you can ask some comprehension questions: Who was the author of the receipt? Was this product popular from the very beginning? How is Coca-Cola advertised nowadays? Answer key: 1) America; 2) 100; 3) famous; 4) 1887; 5) 1892; 6) bottles; 7) newspapers; 8) old man; 9) Internet; 10) song V. Homework2 min Explain to the pupils that they must describe the advertisement they like. Point out that they had better have a copy, screenshot or record of the advert. Explain that they should describe the advertisement picture and the feelings it arouses. VI. Evaluation Giving marks
