– 158:338 . , . , , , : , , . . , , – . [ , , . , . , . ) , . , .]. ( 12 , , , ( 1). ) 1, , , » [18, . 164]. , : 1. 2. [12, . 16]). 3. )( 4. . 31], .( ( ) . [9, .623]). [3, .41], . ( ( [3, . 41], . ( [13, .10]). - [13, . 102-103]). ) . [6, 5. ( . [1, . 71], [17, . 59]). 6. ( . [5, . 16-17]; . English, A.Ch. English [19, c. 338]; K. Lewin [22, c. 242-243]; D.W.MacKinnon [22, c. 126]). 7. ( . ; . [15, c. 4]; . [16, . 116-117]; K.S. Lashley [21, c. 465-468]). 8. . [7, c.21]; . [14, c. 108, 110]). 9. . [11, c. 20]). 10. ( . [7, c. 18]). 11. ( . [2, c.12]). 12. ( . [4, . 8]; . . [10, c. 94]; . [13, . 152]; . Murray [25, c. 61]). necessity : 1) ; ; 2) , , ; , , ; 3) , , ; ; 4) , , ; 5) ; 6) ; 7) ; 8) ; 9) , ; 10) , , ; , ; 11) ; 12) ; 13) [ . 10, . 277-278]. , besoin, necessite. besoin , , , , , ; necessite , , , , . necessite necessity. Der Duden Bedarf , [18, . 10, . 104]; Bediirfnis , ; , [ , . 106]. . Bedarf , , cnpoc, [23, . 1, . 269]; Bedilrfnis , [ , . 271]. , Bedarf [26, . 65], Bediirfnis [ , . 66]. « », , . , , . , ( ), ( ) , . – – ( ( ); [ , ., 1999]: ); , , – ( , ) – ( , , , ). , , . [ ., ., – ., 2002]: , , – – . ,« . ; » . , ; – , , . ; – . . . : – : – – ; – . , - , , – ; , – . , . [5], , . « » . , , , , ( – . 1.). 1. , 2 2. « » ( ) ( ) . , : , . 1. . ; : U— « ». 2. . : , , , . , , =( ) )– )– – ( ) : , – ; – ; ( ). . 2, , , , . 2. . , , , , . Pi – : , , pi – Oco – i i=1,2,3… , , j=1,2,3… , – ; ( , ) . : k 1 1 1 ( 11 ( 21 ... 1 1k k ) j 1 k 2 2 2 ... 2 2k k ) j 1 k i n ( n n1 1 ... nk k ) j 1 , , ( ) : . – - (n=158). 3. . n=80 . 0,88 0,81 0,80 0,71 3 n=78 . 0,85 0,83 0,79 0,70 6 4. ( – ( ) – ) n=78 0,59** 0,39* 0,55** 0,34* 0,63** 0,41* 0,61** 0,30* * - <=0,05, ** - <=0,01 5. (n=158) ( 23,6 21,1 25,4 19,4 16,2 105,7 ) ) 4,5 6,4 7,3 6,8 5,6 6,1 , , , , . , , , . The author discloses the concept of economic identity, examines a model of achievement motivation of economic identity. We conducted analysis of the relationship scales test questionnaire to estimate the projected level of personal material wealth, degree of satisfaction of basic needs of the individual, relationship to the conditions of education, economic claims and subsequent employment opportunities to reconcile with each other model represents vacancies with models of training and educational services. The key words: demand, identity, the test questionnaire, the economic identity. 1. 2. 3. . // . . 1957. // . . , . . A.M. . 1- . . . . . .: . // . , I . 8. . . : : . , . . // . 11. B.C. 12. . . 1957. 244. . 3-23. 13. . 14. . 1957. 3. . 106-113. 15. . ). .: , 1979. 16. I . , . . 1976. . . // , 4-6 . 1974 .) / . , 1974. . 18-21. // . .( , 4—6 . 1974 : , 1974. . 21-25. .: . , 1971. .( . . , 1972. . 7-44. ., 1974. ( .: .). , 1976. . : , .: . 5. 6. 1976. 9. . 30-43. 7. . 244. . 66-74. ., 1993. . 4. 9. 10. . . / .) / . . 4. . 83-95. . .: . // . .: // , 1983. . . . . ., 1981. . ( . // .( , 4-6 . 1974)/ . . , . . : , 1974. 115-119 17. . . : , 1967. 18. Der Duden in 10 Banden: Das Standardwerk zur deutschen Sprach/ Hrsg. G. Drosdowski et al. Mannheim etc.: Bibliogr. Inst., 1970. Bd. 10: Duden Bedeutungsworterbuch/ Bearb. P. Grebe et al. 19. English H.B., English A.Ch. A comprehensive dictionary of psychological and psychoanalytical terms. New York etc.: Longmans, Green and ., 1958. 20. James W. Psychology: Briefer course. London: Mac-Millan and ., 1892. 21. Lashley K.S. Experimental analysis of instinctive behavior//Psychol. Rev. 1938. V. 45. 6. P. 445-471. 22. Lewin K. A dynamic theory of personality: Selected papers. New York; London: McGraw-Hill, 1935. 23. Mackensen L. Deutsches Wbrterbuch: In 3 Bd. Reinbek bei Hamburg: Rowohlt, 1979. 24. MacKinnon D.W. Motivation // Foundations of psychology / Eds. E.G. Boring et al. New : I . York: Wiley; London: Chapman and Hall, 1948. P. 112-137. 25. Murray H. A. Proposals for a theory of personality // Explorations in personality: A clinical and experiment tal study of fifty men of college age... / H.A. Murray, W.G. Barrett, E. Homburger et al. New York: Oxford univ. press, 1938. P. 36-141. 26. Der Sprach-Brockhaus / Hrsg. M. Kausche. 8. vollst. neubearb. und erw. Aufl. Wiesbaden: Brockhaus, 1979. . . – , ecomvest.bgu@ yandexs.ru