15 . . . 16 . : . 2- 17 ., . . .: , 2004. . 82. // - . - . 24. . 18 . . « . . 120. 19 », 2001. : . 121. . . . . . . .: 20 21 Magn ., . . . . . 255. . . . – , . . - . . : , , , , . The article analyzes the challenges that arise when studying Alexander’s portraiture. The author examines methodological aspects of the topic and demonstrates the significance of this research for the exploration of the theory of ancient portraiture and the conception of the Hellenistic art. Key words: Alexander of Macedon, ancient portraiture, Hellenistic art, classical studies, historiography. , , , – , – – , , . - , – . , , , , , ». . . , , . – , , , , - , , [1, 5, . 108–148; 12, 11, . 19–33; 4, . 19–34; 15, . 19–29]. 465 , XX–XXI , , - . , - , - . ( 70 ), . - - , , , . « , - ». - , , – - . , , - [5, . 108ff; 13, . 42ff]. , – . . « , - »– - , , - . , . , . , - . , , . ( . . ), , . 19; 13, . 42; 5, . 108–148], , , , – , . . . , , , , , ) [11, - ( - » , , – . , . , – , – , : « . , - ». - , – , – » XIX – « . , XX . 466 - – . , [2, s. 9–60; 6, s. 58–118; 7, 8, . 398–405; 9, s. 163–188; 4, . 18–34; 10; 13]. , . , - - . , , . – , , - :« , . . – , – - . , . , . « » – , , , - . ?» [5, . 109]. , « », , » ( . . ; . , – » [7, . 31]. , , : , - , , , - … ) . - [7, . 25–43]. , « , [4, 5, 11, 13]. , , - , , , , , « . . » . , . , - . . - , « » , , , 467 [2, s. 24]. , – . « , , « », [4, . 31, 70]. «role portrait», , - . , - . ,– , - . , . ». - . - . « , … , , » [13, . 5]. - – - . , . - . - [17]. , XX . « , , - » [13, , - . 5]. . . ( – , « [10]. ») . , – , XVII–XVIII - . « , , , , , - . », – . , , , [14, . 62–77; 16]. - . 1. Bieber M. The Sculpture of the Hellenisric Age. N.Y., 1961. 2. Hölsher T. Ideal und Wirklichkeit in der Bildnisse Alexanders des Grossen. Abhandlungen Geidelberger Akademie der Wissenschaften, Phililigosh-Historishe Klasse. Heidelberg, 1971. S. 9–60. 3. Nielsen A. M. Alexander and the question of «Alexanderlikeness» in Greek Portraiture / Ancient Portraiture. Image and Message. Acta Hyperborea 4.Copenhagen, 1992. P. 29–43. 4. Pollitt J. J. Art in the Hellenistic Age.Cambridge, 1995. P. 19–34. 5. Ridgway B. S. Hellenistic Sculpture. Vol. I. The Styles of ca. 331–200 B. C. Madison, Wis. 1989. P. 108–148. 468 6. Schwarzenberg E. Der Lysippische Alexander/ Bonn Jahr, 1967, 167, S. 58–118. 7. The portraiture of Alexander’. In Alexandre le Grand: Image et r alit . Fondation Hardt, entretiens, 23, ed. By E.Badian, Geneva, 1976. 8. From Alessandro morente to the Alessander Rishelieu. The Portraiture o Alexander the Great in Seventinth-Century Italy and France»/Jwarb 32, 1969. P. 398–405. 9. Zum Alexander Rondanini oder Winkelmann und Alexander/ Wandlungen, Ernst Homann-Wedeking gewidmet, Waldsassen, 1975, S. 163–188. 10. Smith R. R. R. Royal Hellenistic Portraits. Oxford, 1988. 11. Smith R. R. R. Hellenistic Sculpture. New York, 1995. P. 19–33. 12. Stewart A. Greek Sculpture: An Exploration. New Haven, London, 1990. 13. Stewart A. Faces of Power. Alexander’s Image and Hellenistic Politics. University of California Press. Berkeley, Los Angeles, 1993. P. 42 ff. 14. . . «Imitatio Alexandri» // : . . 60. . / . . . . . ., 2004. . 62–77. 15. . . , . . : / . . . . . ., 2007. . 19–29. 16. . . ( , )// . 2008. 31. 17. . . XX // . 2008. 32. . . – . . . , . , , – « - ». : , , . The article addresses the problem of reduplication and its use in the field of representing the meaning of indefinite quantity. The author considers the semiotic aspect of the reduplication phenomenon and claims that it presents an iconic language sign based on one of the principles of iconicity, namely the quantity principle, the essence of which can be expressed as «more form – more meaning». Key words: reduplication, iconicity, indefinite quantity. , , . « , , » - - , , 1 , 469 . -