"new" media on the process of political identification

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3 (31)
32.019.5
DOI 10.17223/1998863 /31/4
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Dmitriy G. Baluev. Lobachevsky State University of Nizhni Novgorod (Nizhni Novgorod, Russian Federation). E-mail:[email protected] DOI 10.17223/1998863 /31/4
Dmitriy I. Kaminchenko. Lobachevsky State University of Nizhni Novgorod (Nizhni Novgorod , Russian Federation). E-mail: [email protected] DOI 10.17223/1998863 /31/4
THE IMPACT OF SO-CALLED "NEW" MEDIA ON THE PROCESS OF POLITICAL
IDENTIFICATION
Key words: the "new" mass media, political identification, political identity, information and
communication technology, Internet.
The influence of new media on political relations, processes and institutions are growing in
the contemporary society. A proof of it could be a number of empirical cases of participation of
these media in political events of recent years. Political identification in contemporary society is
also under the influence of these media. They are giving users an access to tremendous volume
of information about political attitudes, views, events and processes. Moreover activity of different political forces could be seen in these media. The article shows the lack of clarity in the
issue of how an access to political information influences on the speed of political identification.
New media are able to strengthen links inside existing political identities. The article states that
new media is an environment where new leaders could appear. Emergence of such leaders could
be caused by activity in frameworks of the project in new media. In order to unite significant
numbers of users of these media such a leader needs to set an agenda. In that case identity will
be problem-subject character. The article state also that users of new media play an important
role in in processes dealing with political identification. Sometimes it is done unconsciously by
sharing information or opinion about some political event.
References
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41
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