Domain name should be short but recognise the field of the business (www.kneadtoknowbakery.com) You need to imagine how your customer will search for your, how he will serf through your website Explain your goals and how your can help customers to solve their problems Use everyday simple language Clear navigation Telephone and other contacts very easy to find in every page The tone Addie uses should tell the story of the business and what it offers. Explain how the business could meet the customer’s need. Give a visitor clear understanding of what they should do next – go to the next page, or get navigation, or call (write) to us Clearly dividing services (examples of work) into groups in navigation. Give explanation to this groups Avoid too bright colors Check does your website work in all devices (mac, windows, different browsers, mobile phones) Fast download – small sizes of images Test your website download speed using mobile internet on your phone Clear big icons in mobile version for small phone screens take into account how swipe and other motions on touchscreen work in your website test speed on https://www.thinkwithgoogle.com/intl/en-gb/feature/testmysite/
