I: 4 . . . 1846. 27–30. . . . . 5 . , 1876. . 9. . 67. 6 . . 7 . . 8 . . 1964. . 178. // . , 1981. , .: . I. .74. / // . . , 1979. . 53. , 1992. . 287. // . . . . XXIV. - , . . I: . – . . – ) ( - . , . ( VII . .). ( 539 . . – .) - . The article dwells upon the study of ancient genre of religious literature – liturgical rhetoric. This unique genre was found only in Biblical literature written in ancient Hebrew. In ancient time of the Israeli monotheism formation, the genre was known as revelation rhetoric (up to VII B.C.). However, in the period of Israel transformation as an ethnic and religious community after Babylonian captivity (since 539 B.C.) this rhetorical tradition was transformed into the liturgical rhetoric in proper sense. This process is reflected in Aramaic translations of the Pentateuch – the so called targums. ( . - ) 1 . (VI . . I . ( ) . .) : . - .– - . : – , . – , - . 365 - , (I . .). ( ( . , . 5,1; 4 , - ) , 12 ) . : . , , - I, ( . 28; . 26). , . - – , - , , I, .2 . I . 5 - . . –I (VI . .), - : , –« » . 34:28)3. . . - : - - , 13; . , , , ( .31:10.34:30-31). . 8:32-35; 2 . , (VI . II . – I . – - .). – . , , « - ( ), – », - . - , – , ! . 6 , , , , [ ) . ] ( . 366 - I: , . ( - ) : , 8 , - . , , , . 9 , . , - , , , 7 - . . : , . , - - : –« ». – ». –« ». –« - ». –« ». , , , (l’ yhyh l-) (l’ . , I. : , . « - », - . - , - 10 , 1 . Patrick D. The Rhetoric of Revelation in the Hebrew Bible. Minneapolis: Fortress Press, 1999. P. 7. I .: Macho A. D. The Recently Discovered Palestinian Targum: Its Antiquity and Relationship with the Other Targums // Vetus Testamentum Supplement, 7 (1960). P. 222–244. 3 « » . 29:1,9) « », , (4 .23:2,3; 2 . 34:30,31), ( . 11:2,6; 34:18). 2 367 4 , . .: Roitman A. From Dawn to Dusk Among the Qumran Sectarians //A Day at Qumran. The Dead Sea Sect and Its Scrolls. Jerusalem, 1998. . 29–30. : Mann J. HUCA 2 (1925). P. 295, 283. 5 ( . 27:21,27-29; . 18:14; . 2:34; 3:6; 7:26; 13:17; . . 7:1-26). 6 : « ». 7 . , V, 6. 8 . , II, 2. 9 , , . , , , , 7 115 ). 10 .: Flesher Paul V. The Targumim// Judaism in the Late Antiquity/ Ed. by Jacob Neusner. Part I: The Literary and Archaeological Sources. Leiden; New York; Koln, 1995. P. 43–45. : Macho Alechandro D. The Recently Discovered Palestinian Targum: Its Antiquity and Relationship with the Other Targums // Vetus Testamentum Supplement, 7 (1960). P. 222–224. . . - , . – , . . - , , . The article deals with ethnicity of verbal and non-verbal politeness expressions in KarachaevoBalcarian, Russian and English communication cultures. The provided comparative analysis shows the impact of moral standards and people activity on their greeting politeness expressions. « , 1 . , . ( . etiquette) , - »2 . - , . , . – , 368 , -