Cista Making it easy for everyone to send and receive money anytime and anywhere Problems The mobile payments industry remains open to opportunities for improvement Lack of access to bank or card services Not everyone has a credit card or bank account Increasing interest Consumers prefer mobile payment options to traditional ones Costly financial solutions Not all businesses can afford to implement specialized payment or finance platforms Use these free, recolourable icons and illustrations in your Canva design. Cista We aim to be the go-to provider of secure and cost-effective mobile money solutions. Pre-seed funding How Cista started Cista was conceptualized by three friends who wanted easier ways to send each other payments 2017 Seed funding 2019 Series A funding 2021 Next steps It's time to level up 01 Market is growing The desire and need for mobile payment solutions is steadily growing 02 Need for simplified systems Consumers and businesses want simpler and faster processes 03 Need for adaptability Users want a tool that can be used on various devices and in different places Traction 40 This is where we are now in terms of number of users and company growth 30 20 10 0 Item 1 Item 2 Item 3 Item 4 Who Cista is for These are our target users Individuals Small to medium businesses Any person who needs an easy way to send and receive money from anyone, anywhere Individuals or companies that sell goods or services and need an affordable payment facility Market Size 1.9 Billion TOTAL AVAILABLE MARKET 53 M SERVICEABLE AVAILABLE MARKET 10 M MARKET SHARE Indirect Competitors U-Payd AMN Payment Saturna Finance Co. Direct Competitors WeWirez LeviathanPay GetnSend Competitive Advantages 01 02 Easy to use Secure and protected Cista has an intuitive user-friendly interface designed to make the process simple and easy Personal and financial data are not exposed during transactions or shared between the to understand. consumers, businesses and banks. 03 04 Inexpensive Accessible Cista is free to download and use, with Cista can be used across multiple devices such minimal fees for certain types of transactions. as mobile gadgets and laptop computers. Competitor Approach Partner with Merchants Partner with small businesses to promote the use of Cista in their shops Partner with Essential companies Partner with essential providers to create awareness that Cista can be used to pay for their goods and services Online Marketing Promote Cista online through social media ads and SEO-optimized posts Our Business Model These are the packages we offer to customers Basic Plan Premium Plan Business Plan This is the free plan for individuals and small business owners who This is the premium plan for individuals and small business This is the plan for merchants and small companies that need a need Cista for basic transactions. owners who need extra features. simple and secure payment facility. Meet the Team CAHAYA DEWI Chief Executive Officer HARUMI KOBAYASHI Chief of Operations YANIS PETROS Chief Product Officer Future Roadmap A look at where we want to go in the next few years 2025 2027 2028 Series B Funding Series C Funding Private Funding Contact Us 123-456-7890 [email protected] www.reallygreatsite.com Free Resources Use these free recolorable icons and illustrations in your Canva design