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Potash

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Rabobank’s view on the fertilisers market
Global market dynamics and 2020 outlook
Dirk Jan Kennes
Food & Agribusiness Research and Advisory (FAR)
Rabobank International
Rabobank’s view on the fertiliser market
Demand dynamics
Farm inputs – Long term demand drivers remain
positive
As agri demand growth exceeds supply yield improvement has become
imperative
Demand
Additional 140 million
hectares
Supply
Ha
Food, feed,
fuel demand
2020
Food, feed,
fuel demand
2005
LOW
HIGH
30% yield
increase
YIELD
Source: Rabobank analysis
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3
Higher and more volatile prices
oversupply
tight
700
USD / Tonne
600
500
On average
400
higher and
300
more volatile
prices
200
100
0
Wheat (US)
Source: Bloomberg, Rabobank
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Corn (US)
Soybeans (US)
Crop farming: sustainable intensification
Farm
inputs
Crop
farming
Trade
Livestock
farming
Issues





Retail
Consumer
Investment themes
Increase crop per ha, per drop
water and per kg nutrient
Increasing capital intensity
Enabling environment crucial
Managing risks (inputs, prices,
production, marketing)
Enable entrepreneurship in a
consolidating world
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Processing
5

Rising land prices

The emergence of the rural
entrepreneur
Farm inputs – The start of the food & agri chain
Fertiliser prices respond fast to improving farm margins
Gross value of production & expenses for US corn producer
1000
World Fertiliser market: USD100 billion plus
Fertiliser prices respond
fastest to the improving
fundamentals in ag
market
900
800
Potassium
(K2O)
USD/Acre
700
600
16%
500
400
Phosphorus
(P2O5)
300
24%
60%
200
100
Seed
Fertilizer, Lime, and Gypsum
Chemicals
Custom Operations
Fuel, Lube, and Electricity
Repairs
Hired Labor
Other Variable Cash Expenses
Interest
Total Fixed Expenses
Total, Gross Value of Production
Sources: Global Insight, IFA, Rabobank analysis
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2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
0
6
Nitrogen (N)
US corn farmers see fertilisers and seeds as most
important inputs
US corn farmers’ spending on seed, fertiliser, agrochemicals, and fuel &
electricity
160,00
Seed
140,00
Fertilizer
120,00
USD/planted acre
100,00
Chemicals
80,00
Fuel and Electricity
60,00
40,00
20,00
0,00
2000
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2001
2002
2003
2004
7
2005
2006
2007
2008
2009
2010
2011
Historical fertiliser demand development explained
Area, crop mix and application rate together explain volume of fertiliser market

The volume of the fertiliser demand is the product of three components:
(1) Area * (2) crop mix factor * (3) application rate = volume of fertiliser market
1. Area:
2. Crop mix factor:
3. Application rate:
area dedicated to crops that are fertilised
average number of kg of nutrients per ha for actual crop mix with application rates in base year
average number of kg of nutrients applied per ha for a specific crop

In the following slides you will see the evolution of the market volume of fertiliser in the top left graph.




The explanatory factors are given in the other slides:
area development in the top right graph,
crop mix changes (change of average application rate due to change in crop mix and assuming base year application rates) in the
bottom left graph
application rate changes in the bottom right graph

The average of 2006 and 2007 is taken as the base year for all factors

The next step is to include FAR’s prediction for areas in 2020 for the different crops in the model and make an assumption about
application rate development from now to 2020. Based on these two items the 2020 fertiliser demand can be predicted.
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EU27
EU27 = all current EU member states included in all years
Market Volume (2006-2007 = 100)
Area impact (2006-2007 = 100)
300
200
250
150
200
K
150
N
100
P
50
100
area
50
0
0
1961 1970 1980 1990 2000 2009 2020
1961 1970 1980 1990 2000 2009 2020
Crop Mix impact (2006-2007 = 100)
Application Rate impact (2006-2007 = 100)
200
300
250
150
K
100
N
50
P
200
K
150
N
100
P
50
0
0
1961 1970 1980 1990 2000 2009 2020
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1961 1970 1980 1990 2000 2009 2020
North America
North America = Canada, Mexico, United States of America
Market Volume (2006-2007 = 100)
Area impact (2006-2007 = 100)
200
200
150
150
K
100
N
50
P
100
Area
50
0
0
1961 1970 1980 1990 2000 2009 2020
1961 1970 1980 1990 2000 2009 2020
Crop Mix impact (2006-2007 = 100)
Application Rate impact (2006-2007 = 100)
200
200
150
150
K
100
N
50
P
K
100
N
50
P
0
0
1961 1970 1980 1990 2000 2009 2020
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1961 1970 1980 1990 2000 2009 2020
Asia
Asia = Bangladesh, China, India, Indonesia, Malaysia, Pakistan, Philippines, Thailand, Vietnam
Market Volume (2006-2007 = 100)
Area impact (2006-2007 = 100)
200
200
150
150
K
100
N
50
P
100
Area
50
0
0
1961 1970 1980 1990 2000 2009 2020
1961 1970 1980 1990 2000 2009 2020
Crop Mix impact (2006-2007 = 100)
Application Rate impact (2006-2007 = 100)
200
200
150
150
K
100
N
50
P
K
100
N
50
P
0
0
1961 1970 1980 1990 2000 2009 2020
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1961 1970 1980 1990 2000 2009 2020
South America
South America = Argentina, Brazil and Chile
Market Volume (2006-2007 = 100)
Area impact (2006-2007 = 100)
200
200
150
150
K
100
N
50
P
100
Area
50
0
0
1961 1970 1980 1990 2000 2009 2020
1961 1970 1980 1990 2000 2009 2020
Crop Mix impact (2006-2007 = 100)
Application Rate impact (2006-2007 = 100)
200
200
150
150
K
100
N
50
P
K
100
N
50
P
0
0
1961 1970 1980 1990 2000 2009 2020
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1961 1970 1980 1990 2000 2009 2020
Conclusion
Global demand growth of 2% for nitrogen and 3% for potassium
towards 2020
Relative high agricultural
commodity prices incentivize
farmers towards sustainable
intensification
Farmers’ instant response to
improve yields through
increased fertilizer spending
not sustainable longer term
Long term volume growth
expected to significantly
lower resulting from lower
application rate growth in
Asia and Latin America
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
Changing farming best-practices

Integrated approach regarding farm inputs necessary

Potential depressed farm earnings in coming 3 years might delay the
penetration of these innovative farming practices

Balanced crop nutrition will gain importance

Improved application technology

Increased regulation (e.g. EU legislation)

Potential depressed farm earnings in coming 3 years might delay the
penetration of these innovative farming practices

Potential depressed farm earnings in coming 3 years might delay the
penetration of these innovative farming practices to materialize beyond 2020

Global demand growth of 2% for nitrogen and 3% for potassium till 2020

Beyond 2020 much lower growth rates for fertilizers likely
13
Rabobank’s view on the fertiliser market
Trade dynamics
The regional fertiliser (im)balance necessitates trade
While nitrogen supply-demand is relatively balanced, phosphates and
potash market relies heavily on international trade
West Europe
Large export
region for
Potash and
Phosphate
products
2000
-2000
-4000
North America
-6000
14000
10000
6000
2000
-2000
-6000
-10000
Central Europe
2000
1000
15000
12000
9000
6000
3000
0
0
East Asia
-1000
7000
Middle East
Africa
10000
8000
6000
4000
2000
0
-2000
8000
6000
4000
2000
0
-2000
□ Nitrogen balance 2012
□ Nitrogen balance 2016
Large export
region for all
nutrients
Euro/Asia
0
3000
-1000
South Asia
-5000
-9000
2000
-2000
Latin America
-6000
□ Phosphate balance 2012
□ Phosphate balance 2016
2000
-2000
□ Potash balance 2012
□ Potash balance 2016
-6000
-10000
Major import regions
that have large
bearing on price
dynamics
Source: IFA, Rabobank analysis
Figures in thousand tonnes
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Oceania
2000
-2000
Key importing countries
India is top importer of fertilisers, followed by USA and Brazil
Urea
Total traded volume of 40 mt
DAP
Total traded volume of 16 mt
MOP
Total traded volume of 43 mt
USA
16%
Brazil
7%
Others
55%
Others
29%
Others
38%
India
48%
Brazil
16%
India
16%
Thailan
d
6%
Malaysia
5%
Brazil
3%
France
3%
Vietnam
4%
Source: IFA 2010 figures, Rabobank analysis
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USA
19%
Pakistan
4%
Indonesi
a
5%
China
12%
India
14%
Key exporting countries
Different industry structures impact supply dynamics
Urea - fragmented market
Total traded volume of 40 mt
DAP
Total traded volume of 16 mt
Ukraine
6%
Russia
11%
Lithuani
a
5%
Others
8%
Jordan
5%
Others
33%
Egypt
8%
Tunisia
7%
Oman
9%
Morocco
12%
Qatar
7%
China
18%
Saudi
Arabia
8%
Source: IFA 2010 figures, Rabobank analysis
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USA
26%
MOP – oligopolistic structure
Total traded volume of 43 mt
German
y
10%
Jordan Others
4%
3%
Canada
37%
Israel
11%
Russia
12%
China
25%
Belarus
16%
Russia
19%
Rabobank’s view on the fertiliser market
Potash supply dynamics
Current oligopolistic structure of industry favors
supply side long term
Initiatives to break oligopolistic structure fading away
Supply side

Demand side
Medium-term supply expected to remain tight despite
currently peaking inventories

Recent contract negotiations favored buyer side

Key players/price setters

Decreasing interest from giant miners

Price followers operate in and benefit from strict supply
discipline
Source: Rabobank FAR
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
Key drivers include
–
Contract negotiations with India and China sets price
bottom
–
Agricultural commodity prices that drive farm margins

Demand in key markets will continue to rise especially
where nutrient-balance needs attention

Securing stable and timely supply of potash is a key
priority of Indian, Chinese and Brazilian governments
Winners and losers in potash market
Canpotex carries large burden while peers gain market share
Observations on
capacity utilisation
 Distinct differences
in capacity utilisation
for various players
Capacity utilisation development
World export market share development
120%
45%
40%
100%
89%
Observations on
potash exports
86%
86%
35%
85%
80%
75%
78%
30%
67%
 Rising market share
of BPC
 But declining market
share of Canpotex
25%
60%
20%
40%
15%
20%
10%
5%
0%
2005
2006
2007
2008
2009
2010
Potash Corp
Mosaic
Belaruskali
Israel Chemicals
K+S
Agrium
Uralkali-Silvinit
World
0%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
K+S
Source: Company reports, Rabobank
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2011
Source: IFA, Rabobank
20
BPC
Canpotex
ICL
Scenario analysis - 2011
Excess supply
New capacities and players will have impact on the market
Key takeaways and implications
India
Wildcard
China
Brazil
China
Base Case
Balanced demand-supply
India
India
Upside
Brazil

BPC and Canpotex players may try to oversupply
the market to discourage competition

Overall, pricing dynamics are set to change
–
Players outside the cartel can distort the
market
–
–
Importers will have more supply options
Price bottom based on cost of production of
marginal producer
Market less favourable for independent
players
Current
status
Low import reliance of
India, Brazil and China
Source: Rabobank FAR
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All 3 scenarios point towards a buyer’s market
Brazil
China
High import reliance of
India, Brazil and China

21
General assumptions in 2011 scenarios
All three scenarios point towards large potential surpluses
Demand
Capacity and supply

Demand growth at consistent 3% rate p.a. (exception:
Chinese demand growth of 5.6% p.a.)

Part of demand in China, India and Brazil is fulfilled
through strategic investments in greenfield projects

2011 base for world capacity based on IFDC data.
Forward expectations based on Rabobank analysis of 63
new projects

Capacity developments that are considered in all
scenarios (excluding importer driven supply):

Source: Rabobank FAR
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22
–
Greenfield project of BHP Billiton (Jansen); only 1. 2
mt K2O/ 2 mt KCl
–
Greenfield project of EuroChem; 2.8 mt K2O/ 4.6 mt
KCl
–
–
Greenfield project K+S; 1.6 mt K2O/ 2.7 mt KCl
Brownfield expansions of Mosaic, PCS, Agrium,
Uralkali, Belaruskali; around 6mt K2O
Operating rate of 85% assumed for calculating supply
Three variables will set the extent of oversupply
Importer’s lure to secure
stable supply

Brazil, India and China collectively import close to 18 million tonnes KCl
annually

Growing import reliance, frustration from one sided contract negotiations
and strategic importance of potash nutrient for long term viability of their
growing agri sector represent primary drivers

Securing financing for the
greenfield projects
Response of traditional
players to discourage entry
of new players

Elevated potash prices and profitability has attracted investments from
number of new players

Capex of at least $1000/tonne needed to build greenfield mine and securing
financing may represent key bottleneck in realising production

Response of existing low cost players and large volume – Potash Corp and
Uralkali- will be critical in limiting the extent of oversupply

Flexible and buyer friendly contract negotiations may dilute importer’s
incentive to make strategic investments in greenfield mines in the short term

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No dearth of options in the form of developing greenfield mines
Fiercer competition may trigger further consolidation in the market
23
Looming oversupply in the market (A look at original
scenarios in bullish environment)
Extent of oversupply will largely depend on geopolitical factors
Certain capacity in
2020
ICL
Agrium
Mosaic
BHP
Uralkali
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2
1,2 121
24
78
19.5
40
20
Capacity in 2020
2,7
3,4
1,2
2,9
107
38% increase including
capacity from Potash juniors and
importer driven investments
60
Rio Verde, Brazil
Potassio de Brazil,
Brazil
Aguia Resources,
Brazil
Verde Potash, Brazil
Vale, Canada
Vale, Brazil
Vale, Argentina
Junior mining
investments by…
SDIC Xinjiang
Luobupo Potash, …
Junior mining
investment by…
Zhongchuan
mining/Qinghai …
100
80
55% increase including
capacity from Potash juniors and
importer driven investments
Certain capacities
(figure1)
120
0
Capacity in 2020
3,4 1,2 2,9 0.4 0,7
Vale, Canada
7.2
19.5 2,7 1,0 0.9
Vale, Brazil
78
Current capacity
140
120
100
80
60
40
20
0
Upside case
Vale, Argentina
K+S
EuroChem
PCS
Current capacity
(2011/12)
Wildcard/Downside case
111
Capacity in 2020
20
0
0
0.4
43% increase including
capacity from Potash juniors and
importer driven investments
Zhongchuan
mining/Qinghai Salt
Lake JV, Canada
20
19.5
2,9
Verde Potash
25% increase excluding
capacity from Potash juniors and
importer driven investments
40
78
1,2
Vale, Canada
100
80
60
40
3.4
2
Vale, Brazil
2
1,0
Vale, Argentina
2,6
Zhongchuan
mining/Qinghai Salt
Lake JV
2,7
2,7
Certain capacities
(figure1)
60
4,6
Certain capacities
(figure1)
5
120
Current capacity
78
80
0,5
Current capacity
100
1,4 0,758
Junior mining
investment by India
97.2
120
Base Case
Junior mining
investment by
China
Certain capacities considered in building scenarios
Potash market outlook: Base scenario
Partial supply secured by importers marking gradual shift towards
buyer’s market
Key takeaways
80000
 Tight market until
2015
100%
90%
70000
 Build up of excess
capacity post 2015
80%
60000
70%
72%
73%
70%
66%
Thousand tonnes
 Overall, India’s
import reliance
remains same as
that in 2010 peak
 China’s import
requirement declines
by 11% over 20102020
50000
60%
57%
40000
44%
41%
43%
46%
48%
50%
40%
30000
29%
30%
31%
30%
26%
20000
 Brazil’s import
demand declines by
82% over 2010-2020
19%
18%
16%
19%
20%
20%
10000
 Net loss of 6 million
tonnes KCl in import
demand over 20102020
10%
0
0%
2010/11
2011/12
2012/13
2013/14
2014/15
2015/16
2016/17
Excess capacity on open market (RHS)
Excess supply (RHS)
Total global demand
Total capacity
New capacity secured through acquisitions by China, India and Brazil
Source: Rabobank FAR, IFDC
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30%
25
2017/18
2018/19
2019/20
Potash market outlook: Wildcard scenario
Significant part of supply secured through several strategic investments
by importers resulting in strong shift towards buyer’s market
Key takeaways
97%
80000
 Strong shift away
from pure market
economics
100%
100%
88%
100%
90%
70000
80%
 India’s import
reliance declines by
82% over 2010-2020
Thousand tonnes
60000
 Brazil’s import
reliance declines to
nil over 2010-2020
 China’s imports
declines by 28%
over 2010-2020
70%
70%
50000
40000
60%
48%
44%
41%
51%
50%
43%
37%
30000
39%
42%
42%
40%
31%
30%
20000
 Net loss of 16 million
tonnes KCl in import
demand over 20102020
19%
18%
16%
20%
22%
20%
10000
10%
0
0%
2010/11
2011/12
2012/13
2013/14
2014/15
2016/17
Excess capacity on open market (RHS)
Excess supply (RHS)
Total global demand
Total capacity
New capacity secured through acquisitions by China, India and Brazil
Source: Rabobank FAR, IFDC
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2015/16
26
2017/18
2018/19
2019/20
Potash market outlook: Upside case
Minimal action from importers to secure supply resulting in continued
seller’s market (scenario 1)
Key takeaways
80000
 Negotiation power of
suppliers remains
strong
100%
90%
70000
80%
 Biggest implications
for players relying
heavily on Brazilian
market
60000
Thousand tonnes
70%
 India’s import
reliance further
increases by 34%
over 2010-2020
 China’s import
reliance grows by
30% over 2010-2020
62%
59%
40000
44%
41%
42%
50%
46%
44%
40%
30000
25%
19%
16%
18%
19%
28%
29%
28%
25%
20%
30%
20%
10000
10%
0
0%
2010/11
2011/12
2012/13
2013/14
2014/15
2015/16
2016/17
Excess capacity on open market (RHS)
Excess supply (RHS)
Total capacity
New capacity secured by China and Brazil
Source: Rabobank FAR, IFDC
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60%
53%
20000
 Net loss of just 1
million tonnes KCl in
import demand over
2010-2020
60%
50000
63%
27
2017/18
2018/19
Total global demand
2019/20
Scenario analysis - 2013
Excess supply
Oligopolistic structure will survive and optimise value over volume long
term
Key takeaways and implications
India
Wildcard
China
Brazil
China
Base Case
Balanced demand-supply
India
India
Upside
Brazil
Brazil
China
2013 status
Current
status
High import reliance of
India, Brazil and China
Low import reliance of
India, Brazil and China
Source: Rabobank FAR
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
2013 scenario point towards a seller’s market

Uralkali has taken the initiative to oversupply the
market to discourage competition

Overall, dynamics are set to change
–
Short term price drops play at the advantage to
the importers
–
Opportunities for further consolidation in the
global potash market
Incorporating latest announcements: Upside Case
Revisited
Minimal action from importers and delays in more promising capacity
additions by incumbents to tighten supply towards 2020
 Negotiation power of
suppliers remains
intact and Canpotex
and BPC occupy
majority of capacity
share
Upside case revisited
 Import reliance of all
three importers
grows and supply
options remain
unchanged
 In fact deferment of
two promising mine
expansions by
Mosiac to add to
importers’ woes
Total capacity share of Canpotex and BPC
60000
100%
62%
90%
50000
Thousand tonnes
Key takeaways
80%
60%
70%
40000
60%
58%
30000
50%
40%
40%
20000
26%
19%
30%
56%
20%
10000
7%
0
10%
54%
0%
 Maximum upside for
potash prices on
tight supply
52%
Excess supply (RHS)
Excess supply (RHS)
Total global demand
50%
Total capacity
New capacity secured by China and Brazil
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Conclusion
Structural shift in supply side requires action from big importers
Change on supply side could
be irreversible and structural
Challenges facing new
capacity developments good
for the oligopolistic supply
structure
Spotlight on big importers to
build a balanced ‘potash
supply mix’

Market entry of new but significant players

Host of junior mining projects in various stages of development

More competitive pricing of potash likely in future

Viability of most of the greenfield potash projects under question current
bearish market

Immense pressure on junior and senior miners to secure financing

This could be a positive news for current players

Supply concentration will potentially remain unchanged if big importers stay
on sidelines

Junior mining projects only viable under more push from importers

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India, China and Brazil need to improve their supply mix
30
Rabobank’s view on the fertiliser market
Urea supply dynamics
Factors affecting future nitrogen supply
Shale gas has shifted the cost curve for North America triggering new capacity
developments; Projects in MEA driven by lowest cost position of the region
Regional urea cost of production in 2012
300
9*
250
13*
200
USD/tonne
118*
150
7*
7*
100
27*
50
0
MEA (15%)
North America (4%)
Central and South
America (4%)
* Represents current capacity in million tonnes
() represents % share in global urea capacity
Source: CRU, Rabobank
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Asia (65%)
FSU (7%)
Europe (5%)
New project activity set to accelerate in the top
three importing countries: USA, India and Brazil
Potential combined loss of 2.4 million tonne urea imports to top three
importers
+3.3
+4.2
+26
+19
+7.0
+3.5
+1.2
Major urea importers
Lowest cost export
oriented capacity
Other key production
regions
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China: Key swing exporter of urea
Nitrogen fertiliser use in China has been increasing in-line with gains in
agricultural productivity
Domestic production
growth
concentrated in
energy rich Western
region
Demand: Nitrogen consumption increase has coincided with
productivity gains
Supply: China is world leading exporter of urea
Metric tonnes of
nutrient (thousands)
Index (100 = Jan 2006)
180
10,000
160
Drive towards
consolidation of
Chinese urea
industry
5,000
140
0
120
100
Future
competitiveness in
exports is however
questionable
-5,000
80
-10,000
N per tonne of harvested produce (total harvest)
N per hectare (total sown area)
Crop yield (total tonnage per total sown area)
Focus to grow on
expanding domestic
consumption market
as tax structure,
high cost or
production and
logistics limit export
viability
Source: IFA, CNCIC, Rabobank
[Insert client name via master]
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
60
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
China nitrogen balance
China phosphate balance
China potassium balance
Total macro-nutrient fertiliser balance
Source: IFA, Rabobank
34
India: Largest importer of urea with 26% reliance
on imports
But expanding domestic production on the back of Urea Investment
Policy will bring import reliance down to 16%
Government
incentivized urea
production
expansion


Minimum RoE of
12% ensured by
government
Policy applicable for
8 years from start
of production
Large import
substitution if all
planned capacities
come onstream
35,0
1,3
30,0
29,5
1,2
1,3
1,2
25,0
1,2
1,2
22.2
33% increase in capacity over 2012-2020
20,0
15,0
However, cost and
availability of
natural gas
feedstock remains a
question
Despite the new
capacities, India
would still import
about 5.5 million
tonnes urea in 2020
(down from 7
million tonnes in
2011)
10,0
5,0
0,0
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Current capacity Chambal Fertilisers
(2011/12)
Tata Chemicals
35
RCF
KRIBHCO
AB Nuvo
IFFCO
Certain capacity in
2020
USA: Second largest importer of urea with 50%
reliance on imports
Substantial capacity expansions on the back of low-priced shale gas to
bring import reliance down to 37%
North America has
strongest
investment
fundamentals
outside MEA region
However, urea
imports to decline
to just 6 million
tonnes in 2020 from
6.5 million tonnes in
2011
18
16
1.8
14
15.4
0,8
0,3
1,3
12
11.2
37% increase in capacity in North America
over 2012-2020
10
8
6
4
2
0
Current capacity
(2011/12)
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Yara
OCI*
36
Agrium
CF Industries
Capacity in 2020
Brazil: Third largest importer of urea with 70%
reliance on imports
New capacity will help reduce import reliance to 40%
Import dependence
to decline
somewhat by 2020
3,5
1,2
Brazil’s urea
imports expected to
decline to 2 million
tonnes in 2020 from
current level of
about 2.5 million
tonnes
2,9
3,0
2,5
2,0
1,7
1,5
70% increase in capacity over 2012-2020
1,0
0,5
0,0
Current capacity (2011/12)
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Petrobras
37
Certain capacity in 2020
Trend towards self sufficiency by big importers will
start to impact global market balance post-2016
Implications on trade flows, price and supplier strategies
300
20%
18%
250
16%
14%
Million tonnes
200
12%
150
10%
Keep production cost competitive by building
capacities outside high cost regions
8%
100
6%
4%
50
2%
Demand
Supply (85% capacity utilisation)
Total Capacity (Rabo estimate)
% Excess supply (RHS)
Source: IFDC, company reports, Rabobank 2013
38
2020F
2019F
2018F
2017F
2016F
2015F
2014F
2013F
2012
0%
2011
0
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Need to integrate downstream closer to farm gate in
key consumption markets
Minimise cost for P and K sourcing through upstream
integration in NPK marketing
Conclusion
Global urea market is set to enter an era of oversupply
New capacity developments
in low-cost production
regions
Key importing countries
driven to reduce their import
reliance
Strategic routes of the urea
value chain partners would
need to change
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
US shale gas revolution alters global urea trade flows

Delay in capacity expansion resulting from high engineering and construction
costs

Political instability in MENA can delay expansion capacity

Increase in import volumes at international prices has laid out ambitious
plans to achieve self sufficiency in urea in India

Is it wise to pursue this ambition in light of global urea dynamics and specific
state of Indian economy?

Brazil will significantly reduce its dependence in urea imports

High-cost producers need to strengthen their market position through cross
industry partnerships and downstream integration closer to farmers

Winners will be those who can achieve low costs of production and/or are
placed close to a demand market enabling them to quickly respond to
demand dynamics by altering production cycles

Market intelligence and access to growers will be key success factors in this
case
39
Rabobank’s view on the fertiliser market
Thank You!
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