Presentation of Ericsson MS PowerPoint Templates and Tools

PRESENTATION
DESIGN GUIDE
Including guiding notes
This is a title slide to be used
as the very first slide. It has the
same header position and pt
size as BU section slide – see
slide 25.
Headline for title slide:
Ericsson Capital 70 points
Color: Full blend
REVIEW, AS CANNOT MAKE
MORE THAN ONE LINE USING
FULL BLEND
Color: Any of the 8 full colors
Lorem ipsum
dolor sit amet
consectetur
Do not place
elements within
shaded area.
Name/Date: Ericsson
Capital 30 points
Color: default gray (RGB:
88/88/90)
Sed do eiusmod tempor
This is a contents slide
CONTENTS
Title: Ericsson Capital 32 points
Color: Any of the 8 full colors.
Choose one color per section to
highlight text
>
>
>
>
>
>
Title: Ericsson Capital 44 points
Color: default gray (RGB:
88/88/90)
natus eNror sit
voluptatem
accusantium
doloremque
laudantium totam
voluptatum deleniti
Do not place
elements within
shaded area.
Color: Green (RGB: 137/186/23)
Color: Blue (RGB: 0/169/212)
Color: Orange (RGB: 240/138/0)
Color: 80% Red (RGB: 233/92/56)
Color: 80% Dark Green (RGB: 0/123/120)
Color: 80% Purple (RGB: 143/63/123)
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 3
This is a section title. It sits on
a full bleed image.
E-Con logo:
Color: White out of
background image
(ensure good contrast)
Do not place
elements within
shaded area.
> SECTION TITLE
Section title: Ericsson
Capital 44 points
Color: White (ensure good
contrast)
Full bleed
background image
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 4
At vero eos
et cusamus
et iusto
dignissimos
E-Con logo:
Color: White out of
background image
(ensure good contrast)
Thought provoking
statement on image:
Ericsson Capital 44 points
on 36pt line spacing.
Maximum 4 lines of text.
Color: White (ensure good
contrast)
This is a full screen image slide with
a thought provoking statement. To
be used to convey ideas/concept in an
expressive way.
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 5
Full bleed
background image
Half screen image/left
This is a half screen left image slide with
a thought provoking statement. To be
used to convey ideas/concept in an
expressive way.
Thought provoking
statement on white:
Ericsson Capital 32 points
on 36pt line spacing.
Color: Any of the 8 full
colors matching chosen
section color.
Do not place
elements within
shaded area.
At vero eos et
accusamus us
iusto odioim
dignissimos
ducimus qui
bland itiis
praesentium
voluptatum
deleniti atque
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 6
Headline for standard slide:
Ericsson Capital 44 points
Color: Gray as default.
Color highlight: Any of the 8 full colors to
Coordinate with chosen section color
SAEPE
EVENIET
Do not place
elements within
shaded area.
Lorem ipsum
› First-level bullet: Arial 24
– Second-level bullet: Arial 20
› Third-level bullet: Arial 20
Bullet point text/body copy for standard slide: Arial 24/20 points
Color: Default gray.
Bullet colors: Any of the 8 full colors matching with headline to
coordinate with chosen section color.
› Sollicitudin ettoreunc est
mauris consequat in adipi
scing nec pur us
Half screen image/left
This is a half screen left side image
slide with title and bullet points.
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 7
SAEPE
This is a half screen right side image
slide with title and bullet points.
Headline for standard slide contained in x1 line:
Ericsson Capital 44 points
Color: Gray as default.
Color highlight: Any of the 8 full colors to
Coordinate with chosen section color
Lorem ipsum
› First-level bullet: Arial 24
– Second-level bullet: Arial 20
› Third-level bullet: Arial 20
Bullet point text/body copy for standard slide: Arial 24/20 points
Color: Default gray.
Bullet colors: Any of the 8 full colors matching with headline to
coordinate with chosen section color.
› Sollicitudin ettoreunc est
mauris consequat in adipi
scing nec pur us
Metadata:
Arial 8 points, Color: light gray
(RGB: 134/136/138)
Half screen image/right:
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 8
SAEPE
EVENIET
Lorem ipsum
This is a half screen right side image
slide with title and bullet points.
Headlines must not cross into image.
Only in this layout option can headlines
run over two lines.
Headline for standard slide with X2 lines:
Ericsson Capital 44 points
Color: Gray as default.
Color highlight: Any of the 8 full colors to
Coordinate with chosen section color
› First-level bullet: Arial 24
– Second-level bullet: Arial 20
› Third-level bullet: Arial 20
› Sollicitudin ettoreunc est
mauris consequat in adipi
scing nec pur us
Metadata:
Arial 8 points, Color: light gray
(RGB: 134/136/138)
Half screen image/right:
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 9
SAEPE EVENIET
ETTOREUN
Single object placement:
Objects photographed out of
white sit well within the slide
background.
Lorem ipsum
› First-level bullet: Arial 24
– Second-level bullet: Arial 20
› Third-level bullet: Arial 20
› Sollicitudin ettoreunc est
mauris consequat in adipi
scing nec pur us
This is a right arranged image on white
slide with title and bullet points.
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 10
SAEPE
EVENIET
Lorem ipsum
› First-level bullet:
– Second-level bullet:
› Third-level bullet:
› Sollicitudin ettoreun
mauris consequat in
scing nec pur us
This is a right arranged image on white
slide with title and bullet points.
Single object placement:
Objects photographed out of
white that bleed out of slide
boundary.
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 11
Enabling the
revolution
Headline for standard slide:
Ericsson Capital 44 points
Color: White as default.
Color highlight: Don’t highlight on image
Icons on images:
Color: White
Full bleed
background image
This is a full screen image slide with title and icons.
Icons can only be used in white on an image background.
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 12
Our greatest
challenges
› Free speech
› Education
› Healthcare
› Demographic change
› Gender equality
› Transport
› Job creation
› Climate change
This is a slide with title and
information represented with the
aid of illustration.
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 13
SAEPE EVENIET
ETTOREUN
Single image no bleed.
For example, use if slide
content is not suitable for a
half page image layout.
Headline for standard slide :
Ericsson Capital 44 points
Color: Gray as default.
Color highlight: Any of the 8 full colors to Coordinate
with chosen section color
Lorem ipsum
› First-level bullet: Arial 24
– Second-level bullet: Arial 20
› Third-level bullet: Arial 20
› Sollicitudin ettoreunc est
mauris consequat in adipi
scing nec pur us
This is an image slide with title and
bullet points.
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 14
At vero eos et
accusamus
PowerPoint-native,
“automatic” diagram.
Do not use shadows or
3D-effects and keep lines
and grids to a minimum.
This is a chart slide with title and
bullet points. The chart uses a
reduced range of colors.
› 135 years of innovation
› Net sales 2010:
SEK 203 billion
120
119
118
110
90
PowerPoint-native, “handmade”
diagram. In order to animate a
chart, a duplicate is made of the
original chart. The original is then
placed on the art board and the
duplicate is ungrouped and
animated accordingly.
Minimize the color pallet. Use
a range that complements the
chosen section and/or
Progressive tints.
2006
2007
2008
2009
Net Sales (SEK Billion)
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 15
2010
These are the
“automatic”
colors that are
included in the
color scheme in
the template file.
facilis est et expedita
This is a chart slide with title and
bullet points. The chart uses a full
range of colors.
4,419
13,498
9,807
› 70,550 aesentium
› 35,700 quos
› 54,000 excepturi
6,710
1,626
North America
7,181
2010
3,982
Latin America
Northern Europe & Central Asia
21,425
Western & Central Europe
Mediterranean
Middle East
Sub Saharan Africa
India
China & North East Asia
South East Asia & Oceania
10,795
2pt 40% black line.
Aligns key and
keeps blocks of
information clearly
defined.
10,818
Primary color DARK BLUE
and secondary colors
PURPLE, RED and DARK
GREEN, are reproduced as
tints. Never as full strength
colors in charts and diagrams
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 16
Distinctio facilis est
PowerPoint-native,
“automatic” diagram. Do
not use shadows or 3Deffects.
This is a chart slide with title and
bullet points. The chart uses a
reduced range of colors.
› 46% of share
capital in Sweden
› Representation
on global stock markets
19%
2%
2010
8%
Sweden
United States
United Kingdom
25%
Norway
Other Countries
MATT
COLOURS
ADJUSTED TO
TIE IN WITH
SECTION
Minimize the color pallet. Use
a range that complements the
chosen section and/or tints.
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 17
46%
Expedita faciliset est
PowerPoint-native,
“automatic” diagram. Do
not use shadows or 3Deffects and keep lines and
grids to a minimum.
This is a double chart slide with title
and bullet points. The charts use a
reduced range of colors.
Top 5 country share of sales
Sales by Region (SEK billion and percent)
23%
22%
Minimize the color pallet. Use a
range that complements the
chosen section color or tints but
differentiates from other charts.
2pt 40% black line.
Aligns blocks of
information and
helps separate
multiple charts.
6%
7%
7%
4%
2010
6%
4%
4%
2%
United
States
2010 H1
2011 H1
China
Japan
India
Russian
Federation
Minimize the color pallet. Use a
range that complements the
chosen section color or tints but
differentiates from other charts.
North America
Latin America
Northern Europe & Central Asia
Western & Central Europe
Mediterranean
Middle East
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 18
India
Sub Saharan Africa
China & North East Asia
South East Asia & Oceania
Other
inctioDist lisest faci
This is a diagram slide with. The diagram uses
a single color blend from the available range.
Open standards
Minimize the color pallet. Use a
blend that complements the
chosen section color.
Mobile Broadband
HSPA, LTE, CDMA2000 EV-DO
Mobile Internet
GPRS, EDGE, WCDMA
Mobile Telephony
GSM, CDMA2000
1990
2000
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 19
2010
Blan praesen
tium ditiis
PowerPoint-native,
“automatic” diagram. Do
not use shadows or 3Deffects.
This is a chart slide with title and
bullet points. The chart uses a
complementary range of colors.
› Managed services
› Releasing the potential
of properly integrated
technology
Communication
Services
Connected
Devices
TV & Media
Management
Minimize the color pallet. Use
a range that complements the
chosen section and/or tints.
Consumer &
Business
Applications
Fixed
Broadband &
Convergence
Operator
Needs
Operations &
Business
Support
Systems
Mobile
Broadband
Managed
Services
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 20
faciin lisest ctioDist
This is a diagram slide with
title. The diagram uses a color
blends from the available range.
Professionalism
Respect
Perseverance
Minimize the color pallet. Use a
blend that complements the
chosen section color.
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 21
Truly mobile
communication
PowerPoint-native,
“automatic” diagram. Do
not use shadows or 3Deffects and keep lines and
grids to a minimum.
2016 MOBILE BROADBAND *
2016 FIXED BROADBAND
*Subscriptions/lines (millions)
* Subscriptions/lines (millions)
M2M TO BE
ADDED ON TOP
*4901M
These are the
“automatic”
colors that are
included in the
color scheme in
the template file.
*639M
0
› There are 6.9 billion people in the world
› 5 billion of them own a mobile phone
0
› 500m fixed broadband
› Acceleration towards a mobile broadband world
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 22
Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 23