332.72 : . « ». . , . : , , , , , , , , , - . , . . . . . . , . , , . . , , . . . , . . , , . – . , , . , . . , , . , . , . . , . . , . . , « » - . , . , , , ( ), .[3] 88 . , . , , , - .[2] . . . , , - ( ) , . , , , , - , , , , , , - ; . . - , . [6] . , , , . . , . [4] . . , , , - , .[4] , - . , , - , : , , , . . 89 , , - , . , . « - , », . , , , : , . . . - , , , , . , - . - . , , , , , - . . , . , , . 90 . . , , . . - , . , . , - , , , . . , , , , ( , , ) ( , .).[1] , , - . , , . , , - , . , . : 1. : . ... . . . . 2. 3. : 08.00.01. . . . // , 2009. 25 . .: , 2005. 356 . . 1997. 1. .34-36 4. ): - .… . . ( : 08.00.05. 91 , 2009. 22 . 4. . . : 5. .: . : 08.00.05. ., ., 2009. 417 . . , 2005. 292 . , », 89192688561, [email protected], « , - , CONCEPT AND FEATURES OF THE MARKET OF LAND: THEORETICAL ASPECTS WITHIN THE MARKETING CONCEPT I.V. Popova heoretical aspects of concept "land market" are investigated. Author's definition of the market of the land is given. Specific features of the land market which understanding has essential value for development of scientific concepts and concrete practical actions for improvement and development of a market turn of the land plots are marked out. Keywords: land market, product, demand, supply, competition, price, infrastructure, business processes, the concept of marketing. Popova Irina Viktorovna, graduate student of "World Economy and Statistics" chair, 89192688561, [email protected], Russia, Orel, GU-UNPK 658.5: 005.591.6 . . . , : , , , , - . - . , , . . , , . 92 -