ПРИМЕНЕНИЕ CRM-СИСТЕМЫ В ОПТОВОЙ ТОРГОВЛЕ

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Dynamics of the modern business environment forces the enterprises to search for new ways of
strengthening of the competitive advantages. For many of them competition toughening in the markets on
which they depend, from area of external influence more and more definitely passes in the category of the
major internal problems. In this connection there is a need in more efficient control the information, there
is a necessity of introduction CRM, especially in wholesale trade.
The key words: CRM, wholesale trade, customer orientation, loyalty, the target client
1.
2.
3.
4.
5.
6.
7.
8.
www.parus.u
http://www.lib.ua-ru.net/diss/cont/176926.html
http://www.dataport.ru
http://www.1c-crm.aventa-group.ru/chasto-zadavaemye-voprosy.html
www.crmru.info
http://prostosales.com.ua/personal-sales/crm-sistemu-v-optovoj-torgovle-kompanij.html
http://www.navicongroup.ru/news/publications/2929/
http://www.osp.ru/news/2011/0228/13005969/
. , i.bolobonova@yandex.ru.
. .
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.
,
, zn-shuklina@yandex.ru.
.