330.322.54:658.152 . , , (4872) 33–24–80, [email protected] ( ) , , . : , , , , , . , , ( ). . (NPV), (PI) (IRR), , , . , — . , 1% 3–5 1,5–2 %. — . , , , . : , , ). . , , — . , ): , 161 (1) — — , %; rf — — , %; rp — , % , , , ); — , %. , 3–7 %. , ( 13–15 % . ). , , . : . . , , . : ( ), , ( ) . : , r— r1+r2+…+rn — (2) , %; rf — , %; , %. : 1) , ; 2) , . . : , . 162 , , . , , , (Weighted Average Cost of Capital, WACC). WACC — , : 1×r1+ 2×r2+….+ n×rn, — (3) ; 1, 2, — ; r1, r2, rn — n . ( ). : , re — ; rd — ; — (1–T) — ; (4) — ; — . « », . , , , . WACC , . WACC ( , .). . , , . , , , . . 163 , , , . — , , , . . , . . . ( ), . ? , , , , , . , . . (WACC) , ( ). WACC : — 1) , ( ); 2) , ; 3) , IRR , . « . WACC . » , (IRR > WACC) WACC « « « » 4) » », IRR WACC; , . 164 , . , . , (NPV > 0) (IRR > WACC) , . , , , . , , , , . . , , , , . , , , , . J.V.Efimova Choice of the rate of discounting at the estimation of efficiency of investment projects of the industrial enterprises Advantages and lacks of the most widespread methods of calculation of the rate of discounting for a performance evaluation of investment projects of industrial organizations have been considered. Key words: the rate of discounting, norm of profitableness, rate of inflation, a method of calculation, cost of the capital, crediting. 165