пустые» слова в рекламном тексте

ɇ.ɉ. ɏɢɞɟɲɟɥɢ
ɋɟɦɚɧɬɢɱɟɫɤɢ «ɩɭɫɬɵɟ» ɫɥɨɜɚ ɜ ɪɟɤɥɚɦɧɨɦ ɬɟɤɫɬɟ
Ɋɟɤɥɚɦɧɵɣ ɬɟɤɫɬ ɨɛɥɚɞɚɟɬ ɦɨɳɧɨɣ ɫɢɥɨɣ ɜɨɡɞɟɣɫɬɜɢɹ ɢ ɞɚɠɟ ɦɚɧɢɩɭɥɢɪɭɟɬ ɫɨɡɧɚɧɢɟɦ ɱɟɥɨɜɟɤɚ. ȼ ɪɟɡɭɥɶɬɚɬɟ ɜ ɭɦɚɯ ɩɨɬɪɟɛɢɬɟɥɟɣ ɫɨɡɞɚɺɬɫɹ
ɷɥɢɬɚɪɧɚɹ ɚɬɦɨɫɮɟɪɚ ɛɨɝɚɬɫɬɜɚ, ɭɫɩɟɯɚ, ɪɨɫɤɨɲɢ, ɨɞɧɨɣ ɢɡ ɫɨɫɬɚɜɥɹɸɳɢɯ
ɤɨɬɨɪɨɣ ɫɬɚɧɨɜɢɬɫɹ ɨɩɪɟɞɟɥɺɧɧɵɣ ɪɟɤɥɚɦɢɪɭɟɦɵɣ ɬɨɜɚɪ ɢɥɢ ɭɫɥɭɝɚ.
Ɋɟɤɥɚɦɚ ɩɪɟɞɫɬɚɜɥɹɟɬ ɫɨɛɨɣ ɫɥɨɠɧɵɣ ɤɨɧɝɥɨɦɟɪɚɬ ɧɚ ɫɬɵɤɟ ɦɧɨɝɢɯ
ɧɚɭɤ: ɷɤɨɧɨɦɢɤɢ, ɢɫɬɨɪɢɢ, ɩɫɢɯɨɥɨɝɢɢ, ɫɨɰɢɨɥɨɝɢɢ, ɥɢɧɝɜɢɫɬɢɤɢ, ɞɢɡɚɣɧɚ
ɢ ɬ.ɞ.
Ɉɫɧɨɜɧɵɦ ɢɧɫɬɪɭɦɟɧɬɨɦ ɜ ɞɨɫɬɢɠɟɧɢɢ ɰɟɥɢ ɪɟɤɥɚɦɵ ɫɬɚɧɨɜɢɬɫɹ
ɥɟɤɫɢɱɟɫɤɢɣ ɪɟɫɭɪɫ ɹɡɵɤɚ. Ʌɟɤɫɢɱɟɫɤɨɟ ɧɚɩɨɥɧɟɧɢɟ ɬɟɤɫɬɚ ɧɟ ɹɜɥɹɟɬɫɹ ɫɥɭɱɚɣɧɵɦ, ɨɧɨ ɞɨɥɠɧɨ ɨɫɭɳɟɫɬɜɥɹɬɶɫɹ ɫɨɨɛɪɚɡɧɨ ɟɞɢɧɫɬɜɟɧɧɨɣ
ɰɟɥɢ – ɜɨɡɞɟɣɫɬɜɢɹ, ɚ ɢɦɟɧɧɨ – «ɫɨɛɥɚɡɧɟɧɢɹ» ɩɨɬɪɟɛɢɬɟɥɹ.
ɉɨɦɢɦɨ ɩɪɨɱɢɯ ɥɢɧɝɜɢɫɬɢɱɟɫɤɢɯ ɫɪɟɞɫɬɜ, ɨɛɪɚɳɚɟɬ ɧɚ ɫɟɛɹ ɜɧɢɦɚɧɢɟ ɬɨɬ ɮɚɤɬ, ɱɬɨ ɡɚ ɫɨɡɞɚɧɢɟɦ ɪɟɤɥɚɦɧɨɝɨ ɨɛɪɚɡɚ ɧɟɪɟɞɤɨ ɫɬɨɢɬ ɫɜɨɟɨɛɪɚɡɧɚɹ «ɩɭɫɬɨɬɚ», ɚɛɫɬɪɚɤɬɧɵɣ ɨɛɪɚɡ. ɉɨɧɹɬɢɟ «ɩɭɫɬɨɝɨ» ɫɥɨɜɚ ɛɟɪɺɬ
ɫɜɨɺ ɧɚɱɚɥɨ ɢɡ ɥɨɝɢɤɢ ɢ ɨɡɧɚɱɚɟɬ ɛɟɫɩɪɟɞɦɟɬɧɨɟ ɢɦɹ. «ȼ ɤɚɱɟɫɬɜɟ ɞɟɧɨɬɚɬɚ ɦɨɝɭɬ ɜɵɫɬɭɩɚɬɶ ɢ ɢɞɟɚɥɢɡɢɪɨɜɚɧɧɵɟ, ɚɛɫɬɪɚɤɬɧɵɟ ɨɛɴɟɤɬɵ. ȿɫɥɢ
ɞɟɧɨɬɚɬ ɧɟɤɨɟɝɨ ɢɦɟɧɢ ɧɟ ɫɭɳɟɫɬɜɭɟɬ ɤɚɤ ɨɩɪɟɞɟɥɺɧɧɵɣ ɨɛɴɟɤɬ ɢɥɢ ɫɨɜɨɤɭɩɧɨɫɬɶ ɬɚɤɢɯ ɨɛɴɟɤɬɨɜ, ɬɨ ɢɧɨɝɞɚ ɫɱɢɬɚɸɬ, ɱɬɨ ɬɚɤɨɟ ɢɦɹ ɜɨɨɛɳɟ
ɥɢɲɟɧɨ ɞɟɧɨɬɚɬɚ ɢ ɨɛɥɚɞɚɟɬ ɥɢɲɶ ɨɞɧɢɦ ɫɦɵɫɥɨɦ» ɢ ɬɨɝɞɚ ɩɨɞɨɛɧɵɟ
ɫɥɨɜɚ ɧɚɡɵɜɚɸɬ «ɩɭɫɬɵɦɢ» [1: 76].
ȼ ɷɬɨɣ ɫɜɹɡɢ ɭɦɟɫɬɧɨ ɜɫɩɨɦɧɢɬɶ ɜɵɫɤɚɡɵɜɚɧɢɟ ɀ. Ȼɨɞɪɢɣɹɪɚ, ɤɨɬɨɪɵɣ ɝɨɜɨɪɢɥ ɨ ɩɭɫɬɨɬɟ ɪɟɤɥɚɦɧɨɝɨ ɨɛɪɚɡɚ, ɤɨɬɨɪɵɣ ɥɢɲɶ ɧɚɦɟɤɚɟɬ ɧɚ
ɜɟɳɶ, ɧɨ ɧɟ ɧɚɡɵɜɚɟɬ ɟɺ [2: 52]. Ɂɚ ɩɭɫɬɵɦɢ ɫɥɨɜɚɦɢ ɧɟ ɫɬɨɹɬ ɨɛɪɚɡɵ –
ɩɪɟɞɫɬɚɜɥɟɧɢɹ ɨ ɫɭɳɟɫɬɜɭɸɳɢɯ ɜ ɪɟɚɥɶɧɨɫɬɢ ɢ ɜɨɫɩɪɢɧɢɦɚɟɦɵɯ ɨɪɝɚɧɚɦɢ ɱɭɜɫɬɜ ɱɟɥɨɜɟɤɚ ɦɚɬɟɪɢɚɥɶɧɵɯ ɨɛɴɟɤɬɚɯ ɢ ɢɯ ɫɜɨɣɫɬɜɚɯ. Ɉɧɢ ɩɟɪɟɞɚɸɬ ɥɢɲɶ ɩɨɧɹɬɢɹ ɨɛ ɨɬɥɢɱɢɬɟɥɶɧɵɯ ɩɪɢɡɧɚɤɚɯ ɩɨɞɨɛɧɵɯ ɨɛɴɟɤɬɨɜ.
ɉɪɢ ɪɚɫɫɦɨɬɪɟɧɢɢ ɩɭɫɬɵɯ ɜ ɫɟɦɚɧɬɢɱɟɫɤɨɦ ɩɥɚɧɟ ɫɥɨɜ ɪɟɤɥɚɦɧɨɝɨ ɬɟɤɫɬɚ ɩɪɟɞɫɬɚɜɥɹɸɬ ɢɧɬɟɪɟɫ ɤɚɤ ɫɥɭɱɚɢ ɱɚɫɬɢɱɧɨɣ ɭɬɪɚɬɵ ɞɟɧɨɬɚɬɢɜɧɨɝɨ ɫɨɞɟɪɠɚɧɢɹ ɫɥɨɜɚ, ɬ.ɟ. ɩɪɟɨɛɥɚɞɚɧɢɟ ɫɢɝɧɢɮɢɤɚɬɚ (ɫɪ. paradise,
taste), ɬɚɤ ɢ ɩɪɨɬɢɜɨɩɨɥɨɠɧɵɣ ɫɥɭɱɚɣ, ɤɨɝɞɚ ɫɥɨɜɚ ɢɦɟɸɬ «ɪɟɮɟɪɟɧɬɧɭɸ
ɦɧɨɝɨɡɧɚɱɧɨɫɬɶ» (thing, place, way).
ɉɨ ɫɥɨɜɚɦ Ⱥ.ȼ. ɇɢɤɨɥɚɟɜɨɣ, «ɱɬɨɛɵ ɨɤɚɡɚɬɶ ɜɨɡɞɟɣɫɬɜɢɟ, ɫɥɨɜɨ
ɞɨɥɠɧɨ ɨɛɥɚɞɚɬɶ ɩɪɚɝɦɚɬɢɱɟɫɤɨɣ ɰɟɧɧɨɫɬɶɸ, ɧɚɩɪɢɦɟɪ, ɜ ɜɢɞɟ ɤɨɧɧɨɬɚɰɢɢ, ɞɨɩɨɥɧɢɬɟɥɶɧɵɯ ɨɰɟɧɨɤ ɯɨɪɨɲɨ/ɩɥɨɯɨ, ɷɦɨɬɢɜɧɨɫɬɢ, ɫɬɢɥɢɫɬɢɱɟɫɤɨɣ ɩɨɦɟɬɵ. ɇɟɣɬɪɚɥɶɧɵɟ ɜ ɨɰɟɧɨɱɧɨɦ ɢ ɫɬɢɥɢɫɬɢɱɟɫɤɨɦ ɫɦɵɫɥɟ ɫɥɨɜɚ ɦɨɝɭɬ ɩɨɥɭɱɚɬɶ ɩɨɥɨɠɢɬɟɥɶɧɭɸ ɫɟɦɚɧɬɢɤɭ ɨɬ ɡɧɚɱɟɧɢɹ ɤɨɧɬɚɤɬɧɵɯ
ɫɥɨɜ. ɇɟɨɛɯɨɞɢɦɵɟ ɪɟɤɥɚɦɢɫɬɭ ɫɤɪɵɬɵɟ ɫɦɵɫɥɵ ɞɨɥɠɧɵ ɛɵɬɶ ɩɨɧɹɬɧɵ
ɥɸɛɨɦɭ ɱɥɟɧɭ ɞɚɧɧɨɝɨ ɷɬɧɨɤɭɥɶɬɭɪɧɨɝɨ ɫɨɨɛɳɟɫɬɜɚ ɜ ɩɪɟɞɟɥɚɯ ɨɩɪɟɞɟ-
ɥɺɧɧɨɝɨ ɪɟɤɥɚɦɧɨɝɨ ɞɢɫɤɭɪɫɚ» [1: 47].
ɂ ɨɞɧɚ, ɢ ɞɪɭɝɚɹ ɭɤɚɡɚɧɧɵɟ ɝɪɭɩɩɵ ɩɭɫɬɵɯ ɫɥɨɜ ɩɪɟɞɫɬɚɜɥɹɸɬ ɫɨɛɨɣ ɚɛɫɬɪɚɤɬɧɭɸ ɥɟɤɫɢɤɭ. ɉɨɫɤɨɥɶɤɭ ɱɟɬɤɢɟ ɝɪɚɧɢɰɵ ɦɟɠɞɭ ɚɛɫɬɪɚɤɬɧɨɣ
ɢ ɤɨɧɤɪɟɬɧɨɣ ɥɟɤɫɢɤɨɣ ɨɬɫɭɬɫɬɜɭɸɬ, «ɤɨɧɤɪɟɬɧɨɟ ɫɥɨɜɨ ɨɛɨɡɧɚɱɚɟɬ ɬɨ, ɱɬɨ
ɜɨ ɜɧɟɲɧɟɦ ɦɢɪɟ ɯɚɪɚɤɬɟɪɢɡɭɟɬɫɹ ɨɫɹɡɚɟɦɨɫɬɶɸ, ɩɪɨɫɬɪɚɧɫɬɜɟɧɧɨɫɬɶɸ ɢ
ɞɨɫɬɭɩɧɨɫɬɶɸ ɨɪɝɚɧɚɦ ɱɭɜɫɬɜ, ɚ ɚɛɫɬɪɚɤɬɧɨɟ ɫɥɨɜɨ – ɬɨ, ɱɬɨ ɫɭɳɟɫɬɜɭɟɬ
ɬɨɥɶɤɨ ɜ ɧɚɲɟɦ ɫɨɡɧɚɧɢɢ» [2: 49]. Ⱦɚɧɧɨɟ ɪɚɡɥɢɱɢɟ ɩɪɢɦɟɧɢɦɨ ɧɟ ɬɨɥɶɤɨ
ɤ ɫɭɳɟɫɬɜɢɬɟɥɶɧɵɦ, ɧɨ ɢ ɤ ɝɥɚɝɨɥɚɦ ɬɢɩɚ do, get, give, make, take, put ɢ ɬ.ɞ.
Ȼɥɚɝɨɞɚɪɹ ɡɚɥɨɠɟɧɧɨɦɭ ɜ ɧɢɯ ɚɛɫɬɪɚɤɬɧɨɦɭ ɩɨɧɹɬɢɸ, ɩɭɫɬɵɟ ɫɥɨɜɚ ɹɜɥɹɸɬɫɹ ɞɟɣɫɬɜɟɧɧɵɦ ɫɪɟɞɫɬɜɨɦ ɜɨɡɞɟɣɫɬɜɢɹ (ɪɟɤɥɚɦɳɢɤɨɜ) ɧɚ ɫɨɡɧɚɧɢɟ ɩɨɬɪɟɛɢɬɟɥɹ, ɬɚɤ ɤɚɤ ɫɨɡɞɚɸɬ ɨɩɪɟɞɟɥɺɧɧɭɸ ɞɜɭɫɦɵɫɥɟɧɧɨɫɬɶ,
ɜɜɨɞɹɬ ɜ ɡɚɛɥɭɠɞɟɧɢɟ. Ȼɥɚɝɨɞɚɪɹ ɧɚɥɢɱɢɸ ɩɨɥɨɠɢɬɟɥɶɧɨɣ ɤɨɧɧɨɬɚɰɢɢ,
ɦɧɨɝɨɡɧɚɱɧɨɫɬɢ ɢ ɲɢɪɨɤɨɡɧɚɱɧɨɫɬɢ, ɬɚɤɢɟ ɫɥɨɜɚ ɩɪɟɞɨɫɬɚɜɥɹɸɬ ɪɟɰɢɩɢɟɧɬɭ ɜɨɡɦɨɠɧɨɫɬɶ ɫɭɛɴɟɤɬɢɜɧɨ ɬɪɚɤɬɨɜɚɬɶ ɢɯ.
ɉɪɢɜɟɞɟɦ ɩɪɢɦɟɪɵ ɢɫɩɨɥɶɡɨɜɚɧɢɹ ɫɥɨɜ ɜ ɪɟɤɥɚɦɧɨɦ ɬɟɤɫɬɟ (ɊɌ),
ɩɨɥɭɱɢɜɲɢɯ ɫɟɦɚɧɬɢɱɟɫɤɭɸ ɨɩɭɫɬɨɲɺɧɧɨɫɬɶ ɡɚ ɫɱɺɬ ɫɜɨɟɣ ɲɢɪɨɤɨɡɧɚɱɧɨɫɬɢ. Ⱦɚɥɟɟ, ɩɪɢɜɥɟɤɚɹ ɞɚɧɧɵɟ ɫɥɨɜɚɪɹ, ɩɪɨɫɥɟɞɢɦ, ɜ ɤɚɤɢɯ ɢɡ ɫɜɨɢɯ
ɡɧɚɱɟɧɢɣ ɨɧɢ ɭɩɨɬɪɟɛɥɟɧɵ ɜ ɊɌ.
Coca – Cola
It’s the real thing
ɋɟɦɚɧɬɢɱɟɫɤɚɹ ɫɬɪɭɤɬɭɪɚ ɥɟɤɫɟɦɵ thing ɩɪɟɞɫɬɚɜɥɟɧɚ ɜ ɫɥɨɜɚɪɟ
Oxford Advanced Lerner’s Dictionary (OALD) [2: 1349] ɫɥɟɞɭɸɳɢɦɢ ɡɧɚɱɟɧɢɹɦɢ:
1. An object whose name you do not use because you do not need to or
want to, or because you do not know it;
2. An object that is not alive in the way that people and plants are;
3. (things) [pl.] objects, clothing or tools that belong to sb or are used
for a particular purpose;
4. (a thing) [sing.] used with negatives to mean «anything»in order to
emphasize what you are saying;
5. [C] a fact, an event a situation or an action; what smb. Says or thinks;
6. (things) [pl.] the general situation, as it affects sb.;
7. [C, usually sing.] what is needed or socially acceptable.
ɇɚɢɛɨɥɟɟ ɩɨɞɯɨɞɹɳɢɦ ɬɨɥɤɨɜɚɧɢɟɦ ɡɧɚɱɟɧɢɹ thing ɜ ɭɤɚɡɚɧɧɨɦ ɊɌ
ɩɪɟɞɫɬɚɜɥɹɟɬɫɹ 7. what is needed or socially acceptable, ɜ ɨɫɨɛɟɧɧɨɫɬɢ
ɩɟɪɜɚɹ ɱɚɫɬɶ ɞɟɮɢɧɢɰɢɢ what is needed – ɬɨ, ɱɬɨ ɧɟɨɛɯɨɞɢɦɨ. ɋɨɨɬɜɟɬɫɬɜɟɧɧɨ, ɫɥɨɜɨɫɨɱɟɬɚɧɢɟ real thing ɩɨɥɭɱɚɟɬ ɞɨɩɨɥɧɢɬɟɥɶɧɨɟ ɡɧɚɱɟɧɢɟ
«ɧɟɱɬɨ ɞɟɣɫɬɜɢɬɟɥɶɧɨ, ɧɚ ɫɚɦɨɦ ɞɟɥɟ ɧɟɨɛɯɨɞɢɦɨɟ».
ȿɳɺ ɨɞɧɢɦ ɩɪɢɦɟɪɨɦ ɢɫɩɨɥɶɡɨɜɚɧɢɹ ɲɢɪɨɤɨɡɧɚɱɧɨɝɨ ɫɥɨɜɚ ɜ ɊɌ
ɹɜɥɹɟɬɫɹ way:
Lufthansa
There‘s no better way to Ày Lufthansa
ɋɥɨɜɚɪɧɚɹ ɫɬɚɬɶɹ, ɩɨɫɜɹɳɺɧɧɚɹ way, ɨɛɲɢɪɧɚ, ɨɧɚ ɧɚɫɱɢɬɵɜɚɟɬ ɜ
OALD ɨɤɨɥɨ ɞɜɟɧɚɞɰɚɬɢ ɡɧɚɱɟɧɢɣ.
1. Method, style or manner of doing sth;
2. A particular manner or style of behavior;
3. The typical way of behaving and living of a particular group of
people;
4. A route or road that you take in order to reach a place;
5. The route along which sb/smth is moving;
6. A road. Path or street for travelling along;
7. A particular direction;
8. A means of going into or leaving a place;
9. A distance or period of time between two points;
10. An area , a part of a country;
11. A particular aspect of sth;
12. A particular condition or state.
ɉɪɢɱɺɦ, ɩɨ-ɜɢɞɢɦɨɦɭ, ɷɬɨ ɲɢɪɨɤɨɡɧɚɱɧɨɟ ɫɥɨɜɨ ɢɫɩɨɥɶɡɨɜɚɧɨ ɜ
ɞɚɧɧɨɦ ɤɨɧɬɟɤɫɬɟ ɫɪɚɡɭ ɜ ɞɜɭɯ ɡɧɚɱɟɧɢɹɯ:
1. a method, style or manner of doing smth ɢ 8. A means of going into
or leaving a place. ɋɨɨɬɜɟɬɫɬɜɟɧɧɨ, ɜ ɪɟɡɭɥɶɬɚɬɟ no better way ɢɦɟɟɬ ɡɧɚɱɟɧɢɟ – ɧɟɬ ɫɩɨɫɨɛɚ ɢ ɫɪɟɞɫɬɜɚ ɥɭɱɲɟ, ɱɟɦ…
ɋɪɟɞɢ ɱɚɫɬɨɬɧɵɯ ɲɢɪɨɤɨɡɧɚɱɧɵɯ ɫɥɨɜ, ɢɫɩɨɥɶɡɭɟɦɵɯ ɜ ɊɌ, ɡɚɮɢɤɫɢɪɨɜɚɧɚ ɥɟɤɫɟɦɚ choice, ɤɨɬɨɪɚɹ ɜ ɪɚɡɥɢɱɧɵɯ ɤɨɧɬɟɤɫɬɚɯ ɢɫɩɨɥɶɡɭɟɬɫɹ
ɜ ɪɚɡɧɵɯ ɡɧɚɱɟɧɢɹɯ, ɫɪ.:
British Caledonian (ɚɜɢɚɤɨɦɩɚɧɢɹ)
We never forget you have a choice.
ɂ ɞɪɭɝɨɣ ɊɌ ɫ choice:
Pepsi
The choice of a New Generation.
ɋɥɨɜɚɪɧɚɹ ɞɟɮɢɧɢɰɢɹ choice ɜ OALD:
1. an act of choosing between two or more possibilities; something that
you can choose;
2. the right to choose or the possibility of choosing;
3. a person or thing that is chosen;
4. the number or range of different things from which to choose.
Ʉɚɤ ɜɢɞɢɦ, ɜ ɩɟɪɜɨɦ ɊɌ choice ɢɫɩɨɥɶɡɭɟɬɫɹ ɜ ɡɧɚɱɟɧɢɢ 2: ɩɪɚɜɨ
ɜɵɛɨɪɚ ɢɥɢ ɜɨɡɦɨɠɧɨɫɬɶ ɜɵɛɢɪɚɬɶ. Ⱦɪɭɝɢɦɢ ɫɥɨɜɚɦɢ, ɜɵɛɨɪ ɤɥɢɟɧɬɭ
ɟɳɺ ɩɪɟɞɫɬɨɢɬ ɫɞɟɥɚɬɶ, ɢ ɟɝɨ ɧɚɰɟɥɢɜɚɸɬ ɧɚ ɜɵɛɨɪ ɨɩɪɟɞɟɥɺɧɧɨɣ ɚɜɢɚɤɨɦɩɚɧɢɢ. ȼɨ ɜɬɨɪɨɦ ɠɟ ɊɌ ɫɥɨɜɨ choice ɢɫɩɨɥɶɡɨɜɚɧɨ ɜ 1 ɢɡ ɡɧɚɱɟɧɢɣ:
ɜɵɛɨɪ ɢɡ ɧɟɤɨɬɨɪɨɝɨ ɤɨɥɢɱɟɫɬɜɚ ɢɥɢ ɱɬɨ-ɬɨ, ɱɬɨ ɦɨɠɧɨ ɜɵɛɪɚɬɶ. ȼ ɷɬɨɦ
ɫɥɭɱɚɟ ɤɨɧɬɟɤɫɬ ɩɪɟɞɩɨɥɚɝɚɟɬ, ɱɬɨ ɦɨɥɨɞɨɟ ɩɨɤɨɥɟɧɢɟ ɭɠɟ ɫɞɟɥɚɥɨ ɫɜɨɣ
ɜɵɛɨɪ ɧɚɩɢɬɤɚ ɢ ɷɬɨɦɭ ɜɵɛɨɪɭ ɞɨɥɠɧɵ ɫɥɟɞɨɜɚɬɶ ɨɫɬɚɥɶɧɵɟ.
ɉɪɢɜɟɞɟɦ ɩɪɢɦɟɪ ɢɫɩɨɥɶɡɨɜɚɧɢɹ ɟɳɺ ɨɞɧɨɝɨ ɲɢɪɨɤɨɡɧɚɱɧɨɝɨ ɫɬɢɥɢɫɬɢɱɟɫɤɢ ɧɟɣɬɪɚɥɶɧɨɝɨ ɫɥɨɜɚ ɜ ɊɌ:
Disneyland
The happiest place on Earth
ɋɥɨɜɨ place ɧɚɫɱɢɬɵɜɚɟɬ ɨɤɨɥɨ ɱɟɬɵɪɧɚɞɰɚɬɢ ɡɧɚɱɟɧɢɣ ɜ OALD:
1) a particular position, point or area;
2) a particular city, town, building, etc.
3) (especially in compounds) a building or an area of land used for a
particular purpose;
4) ɚ particular area on a surface, especially on a person’s body;
5) a point in a book, speech, piece of music, etc., especially one that
smb. has reached at a particular time;
6) a position, seat, etc., especially one that is available for or being
used by a person or vehicle;
7) the role or importance of sb/sth. In a particular situation, usually in
relation to others;
8) an opportunity to take part in sth. , esp. to study at a school or university or on a course;
9) the position of being a member of a sports team;
10) the natural or correct position for smth.;
11) a suitable or safe area for smb. to be;
12) a house or Àat/ apartment;
13) a position among the winning competitors in a race or competition;
14) the position of a ¿gure after a decimal, point.
ȼ ɭɤɚɡɚɧɧɨɦ ɊɌ ɫɬɢɥɢɫɬɢɱɟɫɤɢ ɧɟɣɬɪɚɥɶɧɨɟ place ɢɦɟɟɬ ɡɧɚɱɟɧɢɟ 1:
«ɨɩɪɟɞɟɥɺɧɧɨɟ ɦɟɫɬɨ», ɚ ɜ ɤɨɧɬɟɤɫɬɟ, ɜ ɤɨɧɬɚɤɬɟ ɫ ɩɪɢɥɚɝɚɬɟɥɶɧɵɦ happiest ɜ ɩɪɟɜɨɫɯɨɞɧɨɣ ɫɬɟɩɟɧɢ, ɫɨɡɞɚɺɬɫɹ ɨɛɪɚɡ ɫɱɚɫɬɥɢɜɟɣɲɟɝɨ, ɛɭɤɜɚɥɶɧɨ
ɪɚɣɫɤɨɝɨ ɦɟɫɬɚ ɧɚ ɡɟɦɥɟ.
Ɍɚɤɢɦ ɨɛɪɚɡɨɦ, ɫɟɦɚɧɬɢɱɟɫɤɢ ɨɩɭɫɬɨɲɟɧɧɵɟ ɫɥɨɜɚ ɹɜɥɹɸɬɫɹ ɫɤɪɵɬɵɦ ɢ ɞɟɣɫɬɜɟɧɧɵɦ ɫɪɟɞɫɬɜɨɦ ɜɨɡɞɟɣɫɬɜɢɹ ɧɚ ɫɨɡɧɚɧɢɟ ɩɨɬɟɧɰɢɚɥɶɧɨɝɨ
ɩɨɤɭɩɚɬɟɥɹ. Ʌɟɤɫɢɱɟɫɤɢɟ ɫɪɟɞɫɬɜɚ, ɨɛɥɚɞɚɸɳɢɟ ɜɨɡɞɟɣɫɬɜɭɸɳɢɦ ɩɨɬɟɧɰɢɚɥɨɦ ɧɚ ɪɟɰɢɩɢɟɧɬɚ, ɧɟɫɨɦɧɟɧɧɨ, ɡɚɫɥɭɠɢɜɚɸɬ ɞɚɥɶɧɟɣɲɟɝɨ ɢ
ɫɟɪɶɺɡɧɨɝɨ ɢɡɭɱɟɧɢɹ ɜ ɪɚɦɤɚɯ ɫɨɜɪɟɦɟɧɧɨɣ ɥɢɧɝɜɢɫɬɢɤɢ.
Ȼɢɛɥɢɨɝɪɚɮɢɱɟɫɤɢɣ ɫɩɢɫɨɤ
1.
2.
ɇɢɤɨɥɚɟɜɚ Ⱥ.ȼ. «ɉɭɫɬɵɟ» ɫɥɨɜɚ ɜ ɪɟɤɥɚɦɧɨɦ ɬɟɤɫɬɟ. ɍɮɚ, 2011.
Ȼɨɞɪɢɣɹɪ ɀ. ɋɢɫɬɟɦɚ ɜɟɳɟɣ. Ɋɟɠɢɦ ɞɨɫɬɭɩɚ: http:/www.erlib.com
ɋɥɨɜɚɪɢ
1.
2.
ɂɜɢɧ Ⱥ.Ⱥ., ɇɢɤɢɮɨɪɨɜ Ⱥ.Ʌ. ɋɥɨɜɚɪɶ ɩɨ ɥɨɝɢɤɟ. Ɇ.: Ƚɭɦɚɧɢɬ. ɢɡɞ. ɰɟɧɬɪ
ȼɅȺȾɈɋ, 1997.
OALD – Oxford Advanced Lerner’s Dictionary, 2000.