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Manorama Industries Ltd.
Manorama Industries Ltd. (Manorama) is a leading global producer of specialty fats and
butters from tree-borne and plant-based seeds. It is a major producer of cocoa butter
equivalent (CBE) from shea, sal and mango seeds collected by the forest tribal community
(~18,000 collection centres operated across India by Manorama) and converts them into
products used in premium chocolates, confectionary, and cosmetic products. Manorama
has a total installed capacity of 15,000 MTPA for end products (fractionation capacity)
through a vertically integrated capacity set up in Birkoni, Raipur. Manorama generated
~38% of FY22 revenues from exports while 62% came from domestic sales (FY19–22
average exports are ~48% of revenues) with marquee clients such as Ferrero, Mondelez
and Barry Callebaut in the chocolate and confectionary space, and The Body Shop, Lush
and L'Oréal in the cosmetics segment. The company made a preferential allotment of
INR102cr in July 2021 for expansion of Birkoni facility capacity to 40,000 MTPA, which the
management expects to go online by Q3FY23. Considering the full utilization of the
current capacity is likely to generate close to INR 350-375cr of sales, the ~1.6x increase in
capacity under the ongoing expansion should lead to near doubling of the turnover on full
utilization of the expanded capacity.
Jigar Jani
Research Analyst
[email protected]
CMP: INR 1,216
Date: July 20, 2022
Bloomberg:
52-week range (INR):
MANORAMA:IN
911 / 1,864
M-cap (INR crore):
1,450
Promoter holding (%)
57.26
Leading player in specialty butters/fats supplying to chocolate and cosmetics industry
Approximately, 80% of revenues are derived from the chocolate industry and the remaining
20% from the cosmetics and other industries. The production process yields products which
are further processed and sold under the flagship Milcoa and Milcospread brands. Fatty
acids and de-oiled cake are produced as by-products, which provide incremental revenue
streams. The major raw materials used are shea nuts (imported from Africa), sal seed and
mango kernel. Manorama generates majority of its sales from shea nut-based products and
sal seed based products while the remaining sales come from mango kernel-based
products. Stearin is then blended with palm mid fraction to produce CBE.
CBE market faces supply shortage, while demand remains strong
CBE is used in combination with Cocoa Butter in the manufacturing of chocolates without
changing the taste, texture and quality of chocolate. In India, CBE can replace maximum 5%
of the cocoa butter content in products registered as chocolates. Most other regions such
as Japan, Europe and Russia currently have higher permissible limit for replacement of
Cocoa Butter by CBE. Indian regulations allow usage of only Indian tree borne seed based
CBE. Globally, demand for CBE is close to 1,60,000 - 1,80,000 tonnes, while the supply is
close to 70,000 - 80,000 tonnes. Customers are currently using cocoa butter instead of CBE
because they need a guaranteed supply of CBE (whose supply is currently short) for any
product since they have to register the product and display its content accordingly.
Brownfield expansion to boost sales and profitability
Manorama is operating at a fractionation and refinery capacity of 15,000 MT, which is
running at 65-70% utilisations after Covid-related disruptions last year. To further enhance
the manufacturing capability, the company made a preferential allotment of INR102cr in
July 2021, of which INR65cr is expected to be dedicated towards increasing the production
capacity of refinery and fractionation by 25,000 MT to 40,000 MT, along with the supporting
infrastructure. The new capacity is expected to be commissioned by the end of Q3FY23. Full
utilization of the new brownfield expansion which is likely to more than double the refining
capacity would lead to a similar increase in sales assuming similar asset turnover. Moreover,
considering the current expansion is brownfield, operating leverage should kick –in and lead
to further improvement in EBITDA margins.
Working capital intensity to remain elevated as it is inherent to sourcing model
Seed picking is seasonal in nature, and the company has to collect and keep the inventory
for the entire year of sales in those three months. This leads to inventory days of over 220
days and hence a very long working capital cycle. The management expects better sourcing
management and production schedules (with the implementation of SAP/ERP) which will
help to reduce inventory days and working capital cycle going forward. However, the
company does receive packing credit incentive for export sales which helps to secure
working capital debt at extremely low rates of 3.5% to 5.0%.
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Manorama Industries Ltd.
Focus Charts
Exhibit 1: Sales expected to inch higher on full utilisation of
existing capacity
Exhibit 2: EBITDA margins to expand by 100–200 bps*
350 - 375
60
40
203
188
28%
54 - 58
23%
50
INR Cr
INR Cr
279
102
30
44
28
25%
39
17%
14%
20%
15%
15%
35
20
10%
10
5%
0
0%
FY19
FY19
FY20
FY21
FY22
FY20
FY23E
Exhibit 3: Healthy mix of domestic and export sales
30%
FY21
FY22
FY23E
EBITDA Margin (%) (RHS)
EBITDA
Exhibit 4: Chocolate and confectionary account for majority
of sales
36%
55%
57%
62%
Cosmetics,
20%
64%
45%
43%
FY19
38%
FY20
FY21
Export Sales
FY22
Domestic Sales
Exhibit 5: Inventory collection for entire year makes it
working capital-intensive business
400
300
Days
200
100
0
-100
FY19
Inventory
Payables
FY20
Chocolate, Food &
Confectionery, 80%
FY21
FY22
Receivables
Working Capital
Exhibit 6: Core RoCE higher (adjusted for CWIP of upcoming
capex)
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
45%
18%
13%
FY19
FY20
RoCE (%)
11%
FY21
14%
FY22
RoCE adjusted for CWIP (%)
* Based on average management estimates for FY23
Source: Edelweiss Wealth Research, Company
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Manorama Industries Ltd.
Overview of the company
Incorporated in 2005, Manorama Industries Ltd. (Manorama) is a global leader in the production of specialty fats and butter using
tree-borne and plant-based seeds and is a major manufacturer of CBE from shea, sal and mango seeds. The company operates
on a unique business model of converting waste to wealth by collecting seeds from the forest bed as raw material from the tribal
community and by converting them into products used in premium chocolates, confectionary and cosmetic products.
A leader in specialty fats and butters segment
Manorama is a one of the leading producers of specialty butters and fats from tree-borne sources and a key supplier to the
world’s leading companies in the chocolate, food, confectionary and cosmetic industries. Chocolate, food and confectionary
products account for 80% of revenues and cosmetics the remaining 20%.
The production process yields products which are further processed and sold under the flagship Milcoa and MilcoSpread Brand. It
also produces fatty acids and de-oiled cake as by-products, which provide incremental revenues. Stearin is blended with palm mid
fraction to produce CBE.
Exhibit 7: Manufacturing process
Source: Edelweiss Wealth Research, Company
CBE is used in combination with Cocoa Butter in the manufacturing of Chocolates without changing the taste, texture and quality
of chocolate. In India, CBE can replace maximum 5% of the cocoa butter content in products registered as chocolates. Most other
regions such as Japan, Europe and Russia currently have higher permissible limit for replacement of Cocoa Butter by CBE.
As per the management, globally, demand for CBE is 1,60,000 - 1,80,000 tonnes, while the supply is close to 70,000 - 80,000
tonnes. As per Verified Market Research, the market size of CBE is approximately USD1.5bn and its demand in India is expected
to be around 18,000 tonnes. Customers are using cocoa butter despite it being more expensive than CBE. This is because
customers need a guaranteed supply of CBE (currently in short supply compared to demand), as they have to register the product
and display its content on packaging based on whether cocoa butter or CBE or combination of both is used in the products.
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Manorama Industries Ltd.
Unique raw material sourcing model
Manorama manufactures specialty fats and butters derived from natural resources such as sal seeds, mango kernels and shea
nuts (procured from Africa); it also uses kokum and mowrah seeds. Sal seeds scattered across the forest bed are collected by
tribal women who undertake the pre-processing and cleaning of the seeds. The company then collects these seeds by its vast
collection network of 18,000 centres across the key states of India. Mango kernels are also collected in a similar manner. Sal
seeds and mango kernels are sourced at/near MSP (INR18–22/kg for sal seed and INR15-18/kg for mango kernel).
Exhibit 8: Raw material procurement of sal seeds
Source: Edelweiss Wealth Research, Company
Shea nuts are sourced by an associate company, Manorama Africa Ltd., from Western African countries. They are sourced from
Ghana, Burkino Faso, the Ivory Coast, Togo, Benin, Mali, Nigeria and Savana forest regions through social organizations, women’s
groups and local markets. The landed cost of shea nuts is INR50-60/kg.
Exhibit 9: Raw material procurement of shea seeds
Source: Edelweiss Wealth Research, Company
From a revenue mix perspective, shea and sal based products account for majority of the revenues while mango based
products account for the remaining which is currently used in cosmetic products. However, the R&D team is currently working
to further enhance mango based products application to other industries.
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Manorama Industries Ltd.
Capacity expansion to further boost sales and margins
The company is operating at a fractionation and refinery capacity of 15,000 MT, which is running at 65-70% utilization after
Covid-related disruptions last year. To further enhance the manufacturing capability, Manorama made a preferential allotment
of INR102cr in July 2021, of which INR65cr is expected to be dedicated towards capex and the remaining would be used for
working capital purposes. As part of capex, the company plans to scale up the production capacity of refinery and fractionation
by 25,000 MT to 40,000 MT, along with the supporting infrastructure.
Exhibit 10: New brownfield capacity expansion of 25,000 MTPA, along with supporting infrastructure
Exhibit 11: Various capacities being expanded under brownfield expansion
Process
Seed Milling (Expeller)
Existing Capacity
(MTPA)
Proposed New Capacity Expansion
(MTPA)
Total Capacity
(MTPA)
60,000
60,000
1,20,000
90,000
90,000
Solvent Extraction Plant
Refinery
15,000
25,000
40,000
Interesterification
15,000
-
15,000
Deodorisation
15,000
10,000
25,000
Fractionation
15,000
25,000
40,000
Blending Station & Packing
10,000
20,000
30,000
Source: Edelweiss Wealth Research, Company
The new capacity is expected to be commissioned by the end of Q3FY23. The management believes ramping up existing
capacity and partial utilization of the new capacity would result in sales of INR350–375cr in FY23, with EBITDA margin
expanding 100–200 bps. Considering the brownfield expansion is increasing capacity by ~1.6x, assuming similar asset turn we
should see a proportionate increase in sales on full utilization of the capacity. Operating leverage should also lead to some
more benefit on the EBITDA margins.
5
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Manorama Industries Ltd.
Working capital intensity to remain elevated as it is inherent to sourcing model
While the unique business model of turning waste to wealth is accretive in terms of profitability, it does come at the cost of
higher inventories as seed picking is seasonal in nature, and the company has to collect and keep the inventory for the entire
year of sales in those three months. Inventory needs to be maintained for the finished goods for 2–3 months as customers
demand inventory based on their requirements. As a result, inventory days are well in excess of 220 days, leading to a prolonged
working capital cycle. The management expects better sourcing management and production schedules (following
implementation of SAP/ERP systems) which will help to reduce inventory days and working capital cycle going forward.
Exhibit 12: Long working capital days inherent to business model
386
400
350
300
250
276
280
FY21
FY22
188
Days
200
150
100
50
0
-50
-100
FY19
Inventory
FY20
Receivables
Payables
Working Capital
Source: Edelweiss Wealth Research, Company
However, the company does receive packing credit incentive for export sales; hence, it is able to secure working capital debt at
extremely low rates of 3.5% to 5.0%. The incremental sales growth due to the new capex and ensuing working capital
requirement can therefore be easily funded by this low-cost debt from banks. This would lead to a nominal increase in working
capital-related interest costs compared to incremental profitability.
Long-term growth plans
In the long term, the management plans to enter the Indian B2B hospitality and semi-retail segments with 1 kg loose chocolate
bars made using its own products. As of now the management’s aim is to ramp up and leverage the current capacity of 40,000
tonnes and achieve optimum revenues from the same. If any future capex is required, then that will be in a different location
from Raipur and will be situated near a port to save on logistics and transportation costs. Overall, the company aims to become
one of the leading player in CBE, Specialty fats and butter market globally.
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Manorama Industries Ltd.
Financials
Income Statement
Year to March (INR cr)
FY19
FY20
FY21
FY22
102
188
203
279
Direct Costs
50
87
120
155
Gross Profit
53
102
83
125
Income from operations
Employee costs
4
7
7
10
Other expenses
21
51
41
76
Total operating expenses
74
144
168
240
EBITDA
28
44
35
39
Depreciation and amortisation
1
8
8
8
27
36
27
31
4
6
6
8
31
42
33
39
Interest expenses
5
10
10
6
Profit before tax
27
32
22
34
Provision for tax
8
9
8
9
19
23
15
24
EBIT
Other Income
PBIT
Core profit
Extraordinary items
0
0
0
0
19
23
15
24
Equity shares outstanding (Crore)
1.11
1.11
1.11
1.19
Adjusted EPS (INR)
17.1
20.3
13.1
20.8
Year to March
FY19
FY20
FY21
FY22
Operating expenses
72%
77%
83%
86%
Depreciation
1%
4%
4%
3%
Interest expenditure
4%
5%
5%
2%
EBITDA margins
28%
23%
17%
14%
Adj. Net profit margins
19%
12%
7%
9%
FY19
FY20
FY21
FY22
Revenues
84%
8%
38%
EBITDA
55%
-21%
12%
PBT
22%
-31%
50%
PAT
22%
-38%
66%
EPS
18%
-35%
59%
Profit after tax
Common Size metrics - as % of net revenues
Growth Metrics (%)
Year to March
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Manorama Industries Ltd.
Balance Sheet
As on 31st March
FY19
FY20
FY21
FY22
Equity share capital
11
11
11
12
Reserves & surplus
93
116
134
256
104
127
145
268
24
119
85
108
Trade Payables
1
33
7
8
Other Liabilities
4
10
16
11
Minority interest
0
0
0
0
Sources of funds
134
289
254
396
PP&E
6
51
57
55
CWIP
16
0
0
42
0
0
0
0
Investments
13
12
16
6
Inventories
37
150
123
181
Trade Receivables
14
16
22
25
Cash and Cash Equivalents
42
36
0
49
0
0
17
4
Shareholder’s funds
Total Debt
Goodwill & Other Intangible Assets
Bank Balance
Other Assets
5
23
18
34
Uses of Funds
134
289
254
396
Book value per share (INR)
120
259
228
332
FY19
FY20
FY21
FY22
23
42
30
34
WC Changes
-34
-102
3
-68
CFO
-11
-60
33
-34
CFI
-50
-10
11
-35
CFF
63
85
-45
117
2
15
0
49
Cash Flow Statement
Year to March
Operating Profit After Tax Before WC changes
Total Cash Flow
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Manorama Industries Ltd.
Profit & Efficiency Ratios
Year to March
FY19
FY20
FY21
ROE (%)
18%
18%
10%
9%
ROCE (%)
45%
18%
13%
11%
50
32
40
33
132
291
222
237
Debtors (days)
Inventory (days)
Payable (days)
FY22
5
64
13
11
Cash conversion cycle (days)
177
259
249
259
Debt/EBITDA
0.85
2.71
2.46
2.78
Net Debt/Equity
-0.18
0.65
0.47
0.21
Year to March
FY19
FY20
FY21
FY22
Adj. EPS (INR)
17.1
20.3
13.1
20.8
18%
-35%
59%
Y-o-Y growth (%)
Diluted P/E (x)
12.8
16.4
69.4
69.7
Price/BV(x)
2.1
2.6
6.3
5.4
EV/Sales (x)
2.0
2.2
4.9
5.4
EV/EBITDA (x)
7.1
9.5
28.7
38.7
9
Edelweiss Broking Limited, 1st Floor, Tower 3, Wing B, Kohinoor City Mall, Kohinoor City, Kirol Road, Kurla(W)
Board: (91-22) 4272 2200
Vinay Khattar
Head Research
[email protected]
VINAY
KHATTAR
Digitally signed by
VINAY KHATTAR
Date: 2022.07.20
17:54:45 +05'30'
10
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Disclosures under the provisions of SEBI (Research Analysts) Regulations 2014 (Regulations)
Edelweiss Broking Limited ("EBL" or "Research Entity") is regulated by the Securities and Exchange Board of India ("SEBI") and is licensed to carry on the business of broking,
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markets, resulting in significant and material disciplinary action during the last three years. This research report has been prepared and distributed by Edelweiss Broking
Limited ("Edelweiss") in the capacity of a Research Analyst as per Regulation 22(1) of SEBI (Research Analysts) Regulations 2014 having SEBI Registration No.INH000000172.
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