Kids, Families, and Technology by the Numbers Key Google Trends and family insights that unfolded over the past year. March 2020 The Tech Talk 2 in 5 1 in 4 Do not feel confident to have The Tech Talk with their kids discussing topics like screen time, discovering quality content, digital safety and wellbeing and more Parents Parents Remote Learning Became the Norm How to homeschool Learning at home Reached an all-time high on Google Search Talks to their kids about their favorite online activities less than two times a year 82% Of families are participating in remote learning Primary devices for remote learning: 48% 32% 20% Of families use Of families use Of families use Laptops Screen Time Rules are Changing Tablets 2 in 5 How much screen time for kids Parents Reached an all-time high on Google Search 3 in 5 Parents Source: Suzy Survey- January and February 2021 from a survey of 2000 US parents with kids under the age of 13. Google Search Trends 2020 Learn more at: families.google Phones Relaxed screen time rules Allowed increased screen time for kids Balancing On and Offline Time is Key 4 in 5 Kids mindfulness Reached an all-time high on Google Search Looking for wellbeing and mindfulness content to help balance on and offline activities Parents Discovering Fun Activities is a Must Top 2 most positive outcomes of the past year Fun indoor activities for kids Reached an all-time high on Google Search Spent more quality time together at home Games and apps for autistic children Reached an all-time high since 2004 Discovered new passions and activities online (Ex: DIY crafts, dances, cooking, etc.) Families are using Multiple Devices at Home 70% What age should a kid have a phone Search topic grew by 152% in 2020 75% Of parents have kids with their own phone Of parents have kids with their own tablet Operating System: 73% Android 27% iOS Operating System: 37% Android 35% Amazon Fire Kids 28% iPad Make Online Safety an Ongoing Conversation with your Kids Online safety for kids Reached an all-time high on Google Search 1 in 4 1 in 2 Parents Parents Have not proactively spoken to their kids about online safety over the past year State their kid(s) has seen, experienced, or participated in cyberbullying 85% Of parents State their kid(s) have made online purchases without their knowing Source: Suzy Survey- January and February 2021 from a survey of 2000 US parents with kids under the age of 13. Google Search Trends 2020 Learn more at: families.google 40% Of parents State their kid(s) have been scammed or phished online