Uploaded by Anastasiya Ihnatskaya

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This Ted’s talk speech is about how media affects children. The increase in TV viewing
graph shows a growth in the number of people who are becoming more and more addicted to
watching TV at the same time it is given that smartphone owners are experiencing the most
intensive boost. For instance, it was popcorn study in the 1970s where researchers brought a
bunch of 3 year olds into a room and put them in front of TV. There was a photo of a bowl of
popcorn, the researchers asked the kids if they can turn it over together with TV and the
children said yes. It means that children think that everything that is shown on TV is an
absolute reality and this or that action is really happening now on the other side of the screen.
Furthermore, one of the greatest researchers from South-Western university found out
during an experiment with puppets hiding in a laundry room that 2 groups of children who were
seeing this through computer game and another group, they watched the live action through a
window, are considerably more oriented in space than children who just watched TV and did
not know where to go.
They say children learn best through communication, but small talks are not with
themselves through different games but with other people. Pictures and leading questions from
adults for better assimilation of knowledge should support all conversations during
communication. In addition, there is a rule of three c (Context, Cognition and Communication)
which perfectly describes given the above. In conclusion, I would like to note how important
what information comes from the screens of innovations to children. It is necessary to provide a
mentor for each child who will control what information the child receives.
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