Dialogue of Cultures – United World Fund Dialogue of Cultures – United World Fund is a foundation established in 2005 with the aim to facilitate peaceful cooperation between countries and peoples and promote the values of friendship, solidarity, equality, diversity and respect. The Fund is headquartered in Moscow, Russia, and has representative offices in Czech Republic, Kazakhstan and Kyrgyzstan. The leading project of the Fund is Cultural and Educational Center “ETNOMIR” the largest ethnographic park in Russia, located in Kaluga Region, 90 km south Moscow Over 13 years the Fund has conducted more than 500 projects in 60 countries of the world ETNOMIR gathers the cultures of all countries and peoples of the world in one place to promote diversity, cooperation and peace 2 ETNOMIR GLOBAL: India Types of the Franchise Model 1. "ETNOMIR" Block (from 2 thousand sq. m. to 10 thousand sq. m.) can be within an existing theme and adventure park within the precincts of the village or a separate parcel of land in the city 2. Cultural and educational tourist center "ETNOMIR" (mini park of up to 2 hectares) can be within an existing theme and adventure park within the precincts of the village 3. Cultural and educational tourist center “ETNOMIR” (a separate ethnographic park with an area from 2 to 10 hectares) 4. Cultural and educational tourist center “ETNOMIR” (a separate ethnographic park with an area from 10 to 20 hectares) 3 ETNOMIR GLOBAL: India Example of a 2 hectare mini park 4 ETNOMIR GLOBAL: India Example of a 10 hectare park 5 ETNOMIR GLOBAL: India The optimal parameters for the project implementation, applicable to the location and land plot: Total area from 2000 sq.m. to 20 hectares Located within the city or in the nearest suburbs with the population of at least 2 million people Transport accessibility (motorways, asphalt roads, metro, airports, etc.) Availability of communications (sewage, electricity, etc) or the possibility of their connection to the territory Forests and green areas (especially for parks of 2-20 hectares) Soil and territory suitable for the construction of capital facilities and cultivation of gardens Absence of legal prohibitions on the construction and placement of tourist infrastructure facilities Presence of lakes and ponds or possibility of arranging an artificial reservoir (especially for parks of 10-20 hectares) Location near a settlement with a developed tourist infrastructure (tourist flow of at least 1 million people/year for a 2000-10,000 sq.m. block centre; 2 million people/year for a 2 hectare park; 5 million people/year for a 10-20 hectare park) Location in the region with high socio-economic indicators, favorable investment policy 6 ETNOMIR GLOBAL: India Project initiators (the franchisor) will be ready to transfer the following franchise objects to the franchisees: Trademarks Know-how Various types of intellectual property (programs, concepts, developments, computer software, etc.) Business project processes Operational management technology Technology pricing and product promotion Technologies to attract investors and partners Marketing and advertising strategy Staff training 7 ETNOMIR GLOBAL: India Infrastructure of the “ETNOMIR” park. Street of the World - blocks/streets with the facades of the houses of the peoples of the world. The functional purpose of the objects: shops of branded goods and souvenirs of ETNOMIR and countries of the world; cafes and restaurants; workshop area; quest rooms; lecture halls and exhibition halls; halls of virtual reality; cinema Square of the World (Friendship of peoples) with a concert venue Innovative education center, school or school with a campus. A school with a campus, lecture halls, conference rooms, a library with cafes, quest rooms and augmented (virtual) reality rooms Hotels and hotel complexes in the traditional architectural style of different cultures and peoples of the world. Restaurants and cafes, shops and workshops, conference and banquet halls can be located On the territory of the hotels and hotel complexes. Health center on the territory can include such services as: spa, gym for sports, yoga, etc., a store with sports and spa products Garden with galleries of teachers of humanity Park with recreation areas (benches, gazebos, etc.), it is possible to place objects representing modern eco-technology Small and medium architectural forms are objects of different cultures and peoples of the world. Places of free designation: mini-store, rental of sports and entertainment equipment, a small cafe, etc. Children's Center on the territory there are: a mini-zoo or a cat-cafe; play area with ethnic attractions Parking area for 50 - 500 cars (about 2000 sq.m. - 2 hectares) - depending on the park area 8 ETNOMIR GLOBAL: India Depending on the franchise model “ETNOMIR” can hold such events and activities as: Seminars, trainings and conferences Workshops Educational programs Summer camps Games, quests, quiz Exhibitions Corporate events Business events Family activities Festivals and holidays Environmental programs Spa programs and treatment programs Volunteer programs 9 ETNOMIR GLOBAL: India Revenue streams of the “ETNOMIR” park: Entrance fees Room rentals for accommodation (hotel/hostel) Rent of space ETNOMIR events (sale of services) Sale of apartments and houses Restaurant Cinema Stores Partnership events Grants and subsidies Cafe Partnership events Spa programs and treatment programs Environmental programs 10 Implemented Projects related to India Among other thematic festivals and holidays, ETNOMIR annually celebrates the Hindu festival of lights – Diwali. The event is continuously supported by the Embassy of India in Russia, as well as Jawaharlal Nehru Cultural Center in Moscow. Ambassador D. Bala Venkatesh Varma and Ruslan Bayramov in ETNOMIR 11 November 2018 Fair to say that India is the most widely represented country in ETNOMIR. The park was repeatedly visited by Ambassadors of India to Russia. In his turn, the head of ETNOMIR project and president of the Fund Ruslan Bayramov had several productive trips to India bringing new projects and building more bridges between the Indian and Russian people. 11 India in ETNOMIR House of India India Ethnic Hotel An exhibition space and a façade in the Across the World pavilion of ETNOMIR, demonstrating the collective image of Indian architecture and decoration Part of the South Asia ethnic yard, the hotel is remarkable with its carved furniture made by Indian masters from Rajasthan and Gujarat and hand-painted decorations. The hotel offers 36 comfortable twin rooms. Himalayan House An apartment hotel located in the Street of the World. Built in the traditional Himalayan architecture style and features 67 twin rooms and 9 quadruple suits. 12 Cultural Center of India The Cultural Center of India was solemnly opened on the 14th of November 2015. The opening ceremony was visited by the Indian Ambassador to Russia Pundi Raghavan. Over 3,000 authentic pieces of art and furniture were brought from India to represent 29 states and 7 territories of the country The statue of the famous Indian Hindu monk Swami Vivekananda was installed next to the Cultural Center of India on the same day. 13 Great Teachers of Humanity Mahatma Gandhi Rabindranath Tagore Guru Nanak Gallery "The Great Teachers of Humanity" is a collection of sculptures dedicated to great cultural, science, and art figures, outstanding philosophers, writers, and public figures who contributed to the development of humanistic thought. There are many representatives of Indian philosophical thought among the personalities included in the collection: Mahatma Gandhi, Rabindranath Tagore, Akbar, Guru Nanak, Patanjali and many others. 14 Projects in India Tribute to the Memory of Yuri Gagarin The bronze busts devoted to the first man in space were installed in the cities of India Thiruvananthapuram, India (2011) г. Тривандрам, Индия Mumbai, India (2011) г. Мумбаи, Индия Kolkata, India (2012) г. Колката, Индия 15 Projects in India Memory of Saint Teresa of Calcutta Memory of Helena Blavatsky Kolkata, India (2012) Adyar, India (2015) The statue of Mother Teresa was installed in the city of Kolkata next to the Public Library with the support of the city administration and Consulate General of Russia in Kolkata In honor of the 140th anniversary of the Theosophical Society, the bust of Helena Blavatsky was presented as a gift to the headquarters of this organization in the city of Adyar 16 Projects in India Memory of Nickolas and Helena Roerich On October 9, 2019, bronze busts of the outstanding Russian artist and philosopher Nickolas Roerich and his wife Helena Roerich were donated by the Dialogue of Cultures - United World Fund and installed on the territory of the Roerich housemuseum in the Himalayan Kulu Valley (Himachal Pradesh, India) . 17 Projects in India Monument to Devika Rani Choudhuri Roerich (draft) Monument to Svyatoslav Roerich (draft) 18 Contact us ETNOMIR E-mail: [email protected] Tel. +7 903 156 76 80 (Ranjan) Petrovo Village, Borovsky District Kaluga Region 249018 Russia www.ethnomir.ru Dialogue of Cultures – United World Fund E-mail: [email protected] Tel.: +7 495 710 72 01 25A Yartsevskaya Str. Moscow 121552 Russia www.ethnoworld.ru 19
