1 (13) " ", , , - , . , , : , . , # # , . % # 2005 , & , $$ - 1. , . ! , ( ). " . - . , # - , ! , : , 2002. – 477 . 2. % .( / ) . . . – %., 2003. 3. . . + : . . .– , 1999. – 23 4. . ., . . " . – ., , 2001. – 192 . .– . .' - , - *.%. % - . : , . … - " Ilyinova E. Y. Demythologization of concepts in literary tradition of folktale // Vestnik of Volgograd State Medical University. – 2005. – - 1. – P. 88–91. The article deals with the reflection of mythical concepts in the folktale discourse. The evaluative component of the concept is viewed as a key element that may cause cognitive changes in the value and image constituents of the concept, which lead to the semantic restructuring of the concept in the text. . /: 802/809:301 . . - 0 , , 1 , # , . , # , , # . # , . ( , , , , , , , , ., - , . . - - , ('4). " , , – - – & &- , - 3 , ! ! - # , , , . - , , - , # , - [2, . 280]. , - . 2 91 . # - 1 (13) 2005 4 , , . , ".,. 5 (,.+. , ) [1, . 4], & , # , , , . # " . , : ! ! , , , 3 ,. , "'" % . ." . , . . " - , , , ! , - , , ,, , , . 4 – ! , , - , # . 6 - # , . "'", - 3 # , . . ! - . # ".4. 3 ! . - . ".4. - . " , " , [9, . 26]. . # , . . - [8, . 102]. + 5.0. 4 ." 2 , - ./! , , ), ). , - - ( ( .) , . . " , " , # ( – # , , - , "… " [10, . 498]. # , ), , , , . "+ " [6, . 746]. , , #- # ), , - ( ( - . . . 2 , ( - " - , , " [9, . 28]. : ), ), .4 ,–! , . , , - , , – - . ." , & # , , , " - , . 2 , " , 92 – , - . – ! [5, . 251]. - - 1 (13) , %.%. 7 "'. 4 ! , – - . ", - , – - . , .4 " .6 %.%. 7 , . " , , ,– # 3 , , , , ! , , ! $ " !, , " % $' ! , ( ! . ) ! ( . "3 , %" $' , " [7, . 22]. 6 . . " , , % , , ! . , – , , . . . . " [9, . 29], , , , 3 , . , , 2. 3 , . , "'", . . 4. 3 - - - , – , - . 5. " , , 93 - - 6 - – . , - - , # , , , 5 ,! , 3. - . . . " - : , , - ! [9, . 37], : , , . ." , - 5. . 1 . ." 1. 3 - – ! & , ; - – ! , - , - . 3 * ! .( - - ! %" , , " [3, . 7]. 4 - , ". , & , - , - - # . # , , & , , . 6 , .2 - , . - ) # - . ( & 2005 - 4 - . "2 & & , , - , " ) : "… (" , . , , , , - 1 (13) 2005 , , , # 1. - ! , . , # # # . , " 3. - , - [2, . 317]. . - " # ( - – - . ): -+ . .,. 4 . . " ( .–" $ … , - . . , 2002. – ". 317. . . 4 ( ): . …. . . .– , 1996. – 37 . 4. .+. 8 : : . .–7 , 1997. 5. , & .-. , : 2- . – %., 1983. – 6. 1. – ". 251. 6. ( . . " / . . . , . 0.9. 8 . – 16., . – %.: 3 . ., 1984. – 797 . 7. . . 4 . 3 , 1996. – 320 . 8. . $ / .,. 2 : 2- . – %., 1989. – 6. 2. 9. . .2 .6 . – %.: , "4 ", 1999. 10. + ! . – %.: ,0+35-%, 2003. – 576 . - ! , . . // + . – %.: %) , & 1984. – ". 60–79. 2. + & - # 2 # Milovanova L.A. Personal functions in the structure of the language perconality // Vestnik of Volgograd State Medical University. – 2005. – - 1. – P. 91–94. . / 159.9:301 - : . . + 0 : (5.0. 4 , , – , , ). - . ( – , , # & , , # " - ,. . - %. [1]. , , , , , . . 6 - # . , " : & 94 ) , " " " ().$. - , , & , " " & " ) , " " # , 3 # ", " . ". ) , # . 6 . - , . ) " (%.%. 7 # " # ). ! -