378.124 . , , » - http://www.famous-scientists.ru , . – , . . , , . . , , , . . . , . , , . . , , . . : , , - , . . - , , , , , - - . - . , - , , . - – , - . . , , . - , , , - , , ; . , , - . [1] - , , , , , . . . - « , , , - , - »[2]. . . [3] . , , , – - , , , – . , , . , . , . . – , . , . , . , , , , , . . , , - . . . , . : . , . . , . . , . , , , . . – , , - , . ( ) , - , - . . , . : –« [4] , - , - : », , , . , ( ) . – , ). , , - . , - , , : - , – - . , , ; ( - ) ; . - , « , . ; , . ; ; - . : .– . . ; . ; . - - ; . . , - , . . , , ); ( - , , ), - ( . . . , , ) . . - , , . - . - , , - , , . . , , . - . . , . , - . , . , . . , - , . . 50-60- - [5]. . , , , - . 70-80- : - ; ; . - , . , , – - , – . , , , , . [6]. - - . , , , - . . . « . » », ), , , , - , . [7]. , , , - : ( , , , ( , , ); , - , . – - , , . - . , , , , . - , , . . - . , , - - . , , . . . , , , - , , , , , . . , : – – , – - – , - , , . . . , , - . – – , - , , . . - , , , . [8]. – , , , , – , . , . . - : 1. , [9]. . . .– .: . . - : , 1997. – 512 . 3. , , .: 2. . , .– , 1979. – 160 . . . . . . – .: , 1982. – 209 . 4. . , . – 1982. - // 4. – 5-17 . - 5. . 1981. – 186 . 6. 1989. – 192 . 7. .– .: , 8. . – . . – , 9. .: . .: , 1981. . / . , 1991. – 480 . .– . . .– .: .: , 1972. – 184 . - 96 . THE ISSUE OF ACTIVATING COGNITIVE PROCESSES IN THE DIDACTICS OF HIGHER EDUCATION Ogoltsova E.G. Karaganda state technical university, Karaganda, Kazakhstan The article presents a historical coverage of the issue of activating cognitive processes in the didactics of higher education. The work conducts a research on the three common levels of activity, which are the reproductive – imitating, the retrieval – executive, and the creative one. The work studies how these levels of activity affect the educational process in the sphere of higher education. The work suggests ways of stimulating activity in the realm of education today.