199 КОНТЕКСТНАЯ РЕКЛАМА КАК РАЗНОВИДНОСТЬ ИНТЕРНЕТ

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CONTEXTUAL ADVERTISING AS A VARIETY OF INTERNET
TECHNOLOGIES
E.A. Kovaleva, T.R. Rakhimov
(c. Tomsk, Tomsk Polytechnic University)
This article is about contextual advertising. It includes a comparative analysis of contextual
advertising's market segments within five years, the advantages and disadvantages of contextual
advertising, as well as positive and negative perspectives of development of contextual advertising.
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199
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2006
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2011
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1
9,43%
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7,62%
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7,41%
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6,38%
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5,20%
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5,06%
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4,88%
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4,78%
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4,45%
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4,19%
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3,83%
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3,12%
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3,69%
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3,12%
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3,30%
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2,96%
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3,14%
11
2,71%
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2,95%
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2,55%
12
2,57%
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2,50%
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2,15%
14
2,49%
14
2,08%
15
2,44%
15
2,07%
16
2,35%
16
1,85%
17
1,66%
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18
1,65%
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19
1,43%
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1,53%
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1,40%
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1,52%
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Д
Ж.
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:
СЭЭЩ://ШХН.ЛОРЮЧ.ЫЮ/ЛОРЮЧ/ЫОЬОКЫМС/ (
10.04.2014).
2.
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» // Seonews Д
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: СЭЭЩ://ааа.ЬОШЧОаЬ.ЫЮ/ТЧЭОЫЯТОаЬ/ЛЮНЮЬМСОО-kontekstnoy-reklamyi-glazamibeguna/ (
10.04.2014).
3.
//
Д
Ж. –
:
СЭЭЩ://ЫЮ.аТФТЩОНТК.ШЫР/аТФТ/
И
(
10.04.2014).
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