Магия данных

RTB!
.
RTB.
?
Second-party data
First-party data
Э
,
.
Э
Third-party data
Э
,
.
,
,
,
.
st
party data
1st party data
Э
,
.
;
CRM;
,
,
,
.
;
1st party data
RTB?
/
1st party data
?
DSP
…
1st party data
К
First-party data?
Look-alike!
1st party data
Look-alike
:
(
)
DSP: DBM
: Look-alike
:
CPM
59,17
руб.
CTR
0,17%
34,06
руб.
839
,
CP
CPA
59,56
руб.
:
,
,
.
Look-alike
1900К
1330К
1120 К
CTR
0,22%
TR
0,17%
CTR
0,09%
Look-alike
1st party data
:
;
;
;
.
:
.
1st party data
,
c
!
2nd party data
Э
,
.
,
.
:
;
;
.
2nd party data
RTB?
2nd party data
?
DSP
.
.
.
.
:
(
)
DSP: DBM
№1:
”
"
№2:
,
pingola.ru/realty
:
CPM
68 руб
TR
0,19%
CPM
41 руб
CPC
51 руб
CPC
35 руб
TR
0,08%
№1
№2
2nd party data
Э
,
.
.
:
;
;
.
2nd party data
RTB?
2nd party data
?
DSP
.
,
DBM.
,
.
2st
party data
:
;
;
.
:
.
.
2nd party data
2nd
.
,
,
.
rd
party data
3rd party data
Э
,
.
(Data supplier)
(Raw)
(Processed)
by Auditorius
,
3rd party data
RTB?
3rd party data
?
DSP
…
:
(
)
DSP: DBM
:
:
DBM
CTR
Aidata
CPM
CPC
CPM
67 731
41
.3 437,23
0,06%
. 50,75
. 83,83
.15
FACETz » Intent » Property »
Intention to buy » New flat
10 334
8
.556,37
0,08%
. 53,84
. 69,55
.30
[Weborama] Behavioral » Real
Estate
58 396
23
.2 764,78
0,04%
.47,35
. 120,21
.0*
tBh by Auditorius » Real Estate
» General
61 736
32
.3 133,80
0,05%
.50,76
. 97,93
. 22,55
*
Weborama
:
(
)
DSP: DBM
:
:
Google Analytics
,%
.
,%
/
.
Aidata
85,71
71,43
1,93
00:50
FACETz » Intent » Property »
Intention to buy » New flat
81,82
45,45
2,09
01:34
[Weborama] Behavioral » Real
Estate
90,91
81,82
1,27
00:16
tBh by Auditorius » Real Estate »
General
90,32
67,74
1,52
01:56
3rd party data
:
.
К
;
;
.
3rd party data
+
"
!
".
Google.
DSP
DSP DBM.
mail +
.
.mКТl
DSP
3rd party data
3 rd
–
,
1st
.
DMP,
?
DMP - Э
K DMP
.
,
first-party
,
third-party data.
,
!
!
Е
.
[email protected]
www.realweb.ru