332.13 9(2)-45 . . , . . , . . . . , , . . ; ; - , , , . , - - [1]. , ( , , , ; - ; , , , . , . - , . - , , , , , - , . . 1. . - , - , , - . ; – - – . - . , - ; – : – , . , - . , , - - - , . , , , ). , , . – - . - , : - , ; - , , , - . 14 , ヽ 41, 2011 . , . . . ., , . - , , - , , , – – – – – – – – – – – – – – – – – – – – – – – – , , - , , , , , , , , , , , , , , , , , - , , - - , , , - - - , - , - - , - , - - . 1. « », 20 15 , , - . . , . - – , , , , . , . , , , . ( , - , - , , , - . . , , - – . , , . : , – - - . , - , . , , - , , - . , . . 2). - - ). . : , - - , , , - - , , ( . . - - . , - , - , - , - . 2. 16 , ヽ 41, 2011 . , . . . ., . . , - , , . . , – - . , - – , , , - . - , , . , , , , . . : - ; – . . - , - , , - . , , . . ; - » , . « « : – – , . , , . - , , - . - . - : , - . , 3. - . 2. – , , - – . . - . , 1. - , - : , . , , , , . [2]. , , . . - , , . », 20 17 , , . , - , . , , – . . , . . , , . - . - , , , , - - , . - . 1. , - . . / . . - // - ( ). – 2006. – ヽ 2(47). – . 57–59. 2. , . . / , B.C. . // . – 2009. – . 31. 13 , - , , , , , - . - , - , - , , . , , , , , , . , - . , ( . , ). 2011 . – , . : (351) 2679280. Ekimov Ksenia Valerevna is a Professor of the Economics, Management and Investments Department, Doctor of Science (Economics) of South Ural State University, Chelyabinsk. Research interest: the regional markets, investment-construction complex of the region. Tel: (351) 2679280 . , , , (. ). – . : 89085893900. Buravova Svetlana Vasilevna is a teaching assistant, a post-graduate full-time student of the Department of Economics, Management and Investment of South Ural State University, Chelyabinsk. Research interests: regional markets. Tel: 89085893900. , . », - ( . ). « – : (8-351) . 267-99-95. Savelyeva Irina Petrovna. The Doctor of Economics, head of the department «Marketing and management» in South Ural state university. Area of scientific interests – development of investment and innovative processes in regional economy. Contact phone: (8-351) 267-99-95. 18 , ヽ 41, 2011